In This Issue
Small Irish firm is a big player in the dog treat market
Denes Natural Pet Care sold to Thrive Pet Foods
Pet retailers urged to enter new industry awards
Strong seminar line-up at PATS Harrogate
Nine-year-old entrepreneur launches dog show
Insurers pay out over £1.2 million every day to treat sick cats and dogs
Pet shop owner arrested
More than 250 new products launched by Rosewood
Win £100 worth of Fish4Dogs products
Dogs to be allowed into the Eden Project
New range of dog toys from EverTuff
New home-baked treats from Artisan Barkery
Interpet to preview new products at AQUA 2013
Top tips for making the most of online reviews
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New home-baked treats from Artisan Barkery


Sheffield dog lover Zereen Lunn has set up her own company called Artisan Barkery to produce ‘pupcakes’ for pets.

By day, Zereen works in Sheffield council’s finance department while in her spare time she has developed a range of dog-friendly cakes and biscuits. They include personalised bones, do-mutts and Barkwell tarts.

 “I could never find special treats made of ingredients I’d be happy to feed my dogs, so I started to make my own,” she says. “My passions are cooking and dogs – this means I get to indulge in both.”

The cakes are gluten free, with no artificial preservatives, sugar or salt.

They are all tried out on her husband and daughter, as well as dogs Fraser and Hugo. And they went down a treat with her friends’ pets, so she took a market stall – and had to bake extra to meet demand.

The products are now available regularly from the Artisan Barkery Facebook page or Bradway Pet Shop.

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