Award-winning pet shop Scampers has taken part in a Channel Five documentary, which promises to expose "the truth about dog food". It will be aired at 9pm on January 30.

"We filmed for several hours and gave a frank and open interview about what we think about the dog food industry and what we think are the best ideas for feeding dogs," said Piers Smart, of Scampers in Cambridgeshire.

"The programme should give a great overview of this very hot topic as people like us and yourselves look for the very best and healthiest way to feed our best friends."

The programme producers say: "Dogs are man’s best friend who we shower with care, love, affection and gifts, but how much of what we put into our pooch’s food is actually good for them?"

Channel 5 commissioned 'The Truth About Your Dog's Food' from Doghouse Media to take a look at what goes into dog food, the different methods of feeding dogs, plus the competing approaches for how best to feed them. 

Guy Davies, Commissioning Editor: Factual for Channel 5, stated: “We’re mad about dogs in the UK. Now we’re revealing some home truths about the dog food industry, and some more radical approaches from owners. Do we really know what we’re feeding our prized pets?”