Natural pet grooming product company Butch & Bess will make a brief appearance on Dragons’ Den on BBC Two on  Sunday, August 17.

Reflecting on the pitch, co-founder Mark Hirschel said: “It was quite a surreal experience. We were approached by a dog-loving researcher a few weeks before filming. They had already received over a thousand applicants, but they liked Butch & Bess and asked us to audition.

“We had only been trading for four months at that time, so at first we were reluctant. However, we prepared a good and honest pitch, which got us through to the final stage of filming.”

Butch & Bess was established in November 2013, and since that time the company has developed professional groomer and consumer product ranges. 

“Pitching in front of the Dragons was a terrifying, yet memorable experience," explains Jo Amit. “Hopefully, they broadcast the good parts – our paws are well and truly crossed."