ROGZ Europe has appointed Anivite as its new and exclusive distributor of the now famous accessory branded ROGZ products in Portugal.

Founded in 1962, the family owned company was started by José Pico. Now headed up by his son Rui, the company is based in Alverca do Ribatejo just 20km outside the capital, Lisbon.

The distribution centre covers 4 000sqm and employs 30 staff members. The sales team of six covers all major centres in Portugal, and services over 400 veterinarians, pet stores and pet breeders. They even supply a few special customers in Madeira and the Azores.

“We are very excited with the appointment of Anivite as our new partners in Portugal,” says ROGZ Key Account Manager Fritz Gerke.

“While Portugal is not our biggest market in Europe by a long way, Anivite are nonetheless a very good fit for us, and promise to be the ideal partners in helping grow the ROGZ brand.”

Since completing a very successful Interzoo show in Germany in May 2014, ROGZ has made several new appointments and certainly seems to be enjoying ongoing success.

“We grew company turnover in excess of 30% last year,” says John Henshilwood, ROGZ GM for Europe, “and we look well on track for growth of a further 20% in the current financial period as well.

"We have made some strategic appointments, and have further exciting plans in the pipeline. We put this down to our fantastic distribution partners, dedicated sales teams, and 'Awesome ROGZ Attitude' or 'ARA' as we call it at ROGZ world headquarters."

Pictured, from left to right: Rui Ramos, Sales Coordinator – Specialized Channel; Nelson Filipe, Sales and Marketing Director; Filipe Flora Reis, Product Manager/Marketing.