Denes Natural Pet Care is set to unveil a new look across its dog food product range in May as part of its major brand relaunch...
Denes Natural Pet Care is set to unveil a new look across its dog food product range in May as part of its major brand relaunch.
The redesign will see new appearances for the eight recipes in their British-made 400g dog food tins range, and two recipes in their 2.5kg dry dog food bags.
The new eye-catching design across the Denes range retains links to the brand’s 60+ years heritage, with lively colours reflecting the fresh, modern, clean, new look.
The iconic updated Denes logo is prominently featured to strengthen on-shelf recognition for consumers and offers the reassurance that comes with a brand which was founded in 1951 by Winston Churchill’s vet, Buster Lloyd-Jones.
In keeping with the range’s focus on all things natural, the new designs feature a decorative floral backdrop with the ‘Plus Selected Herbs’ inscription to communicate the natural functionality of the food and Denes’ position as the first British pet food company to include herbs in their recipes.
New Head of Marketing, Gavin Daniel, commented: “We’re delighted to announce this fresh new look for the Denes brand, which we are confident will become a best-seller for independent stockists. Our goal is to enhance Denes’ heritage and attract a new health-conscious generation of dog owners who are looking to feed an alternative to other premium pet food brands without paying super premium prices.”
Available through your favourite wholesalers or for more information contact gavin@petproject.co.uk
Marc Lee Abraham, TV Vet and founder of PupAid, has today published an Open Letter to the Pet Industry Federation (PIF) on the Huffington Post...
Marc Lee Abraham, TV Vet and founder of PupAid, has today published an Open Letter to the Pet Industry Federation (PIF) on the Huffington Post.
In it, Marc states: "There is now overwhelming scientific evidence that selling puppies through third party outlets has a detrimental effect on their welfare (not to mention the welfare of their parents) and therefore no basis for maintaining that buying from licensed, regulated premises protects consumers (and dogs) from poor practice - quite the reverse in fact!"
And goes on to ask: "The ultimate question for the Pet industry Federation is just who they are trying to protect if not puppies or owners, and why do they continue to expend their efforts in allying themselves to a trade which certainly seems to bring both their organisation and industry into disrepute?"
People living near the Nestlé Purina factory in Sudbury, Suffolk, have claimed that a £250,000 scheme to reduce unpleasant odours from the plant has “not worked”...
People living near the Nestlé Purina factory in Sudbury, Suffolk, have claimed that a £250,000 scheme to reduce unpleasant odours from the plant has “not worked”.
Nestlé Purina Pet Care has come under fire repeatedly over the past decade for failing to stop the foul smell caused by steam emanating from its Northern Road premises on the Chilton industrial estate.
Although the emissions do not pose any danger to public health, and comply with environmental guidelines, residents of nearby streets have said they are unable to sit in their gardens during summer because of the smell.
In April last year, the company set up a new liaison group, invested more than £250,000 in equipment to help decrease emission sources and installed new software to help them monitor emissions more effectively.
However, resident George Buffham, who lives in Windermere Road, claims the measures have failed.
“Recently, the smell coming from the factory was absolutely sickening," he told the East Anglian Daily Times.
“I know they have invested a lot of money which they said would stop the smell but it clearly has not worked.
“I have been reporting this for the past six years to no avail. Residents shouldn’t have to put up with it.”
County and district councillor, John Sayers, is on the liaison group.
He said: “I have received several calls in the past week or so from people complaining about the smell coming from the factory.
“I have been asked to liaise with the local environmental officer and I have called a meeting of the liaison group to discuss the problem again.
“I am of the opinion that the factory should stop operating while complaints about smell are investigated.”
No-one from Purina’s health and safety department was available to give a formal response.
However a spokesperson said there was a formal complaints procedure with a special questionnaire for complainants to fill in.
She said all complaints were taken seriously and thoroughly investigated.
Meanwhile a spokeswoman for the Environment Agency told the newspaper: “We are aware of the complaint made at the weekend and have responded to it.
“We are continuing to work closely with Purina to ensure the company undertakes the necessary actions to further reduce odours coming from the factory.”
Barking and Dagenham will be the first Council in the UK to use DNA testing to catch irresponsible pet owners who fail to clean up after their pooches’ poo as part of the authority’s drive to promote social responsibility...
Barking and Dagenham will be the first Council in the UK to use DNA testing to catch irresponsible pet owners who fail to clean up after their pooches’ poo as part of the authority’s drive to promote social responsibility.
The east London Council will introduce DNA testing on dog mess to identify rogue owners who could face fines of up to £80. The Council’s annual cleansing budget is £2.3million which includes clearing up dog faeces. The Council employs a dedicated dog warden to deal with this and other issues.
The innovative approach was unveiled at a Dog Fouling Forum, called, ‘Leading a New Way’, on Tuesday, 28 April at Barking Learning Centre. The Leader of the Council, Councillor Darren Rodwell, opened the forum before guest speakers representing the Kennel Club, Keep Britain Tidy and Streetkleen (licence holders for PooPrints DNA testing), gave speeches on the subject.
Councillor Darren Rodwell, said: “We are the first Council in the country to get really tough on dog mess and pet owners who do not act in a socially responsible way. The vast majority of dog owners in Barking and Dagenham are socially responsible but unfortunately a selfish few think it’s ok to not clean up after their pet.
“Dog mess not only spoils our streets – it’s also a health hazard and especially to young children. It’s why we are using this innovative approach in making a cleaner, healthier and better Barking and Dagenham.”
Proposals to be discussed are how we could encourage owners have their dog’s DNA registered with PooPrints UK, and how this could work with the forthcoming requirement from April 2016 for all dogs to be microchipped. Collecting DNA is a painless cheek swab would be taken from the dog, which is sent to a laboratory. The dog’s profile is then added to a DNA registry.
If an owner fails to pick up after their pooch, a quick test will be taken from the offending faeces which can be traced back to a registered dog with 99.9 per cent accuracy.
Streetkleen Managing Director, Gary Downie, said: “I believe the combination of DNA testing and enforcement could be the most effective means of ensuring owners are held accountable for their dog’s actions. In the US, we have experienced reductions in dog fouling by as much as 90 per cent after introducing the programme.
“For the vast majority of responsible dog owners this should pose no problem at all. In fact, we believe that the minimal cost involved in the DNA testing will pose value for money when the selfish minority of dog owners are brought to task and public spaces in Barking and Dagenham become cleaner, greener and more pleasant environments for everyone.”
The forum will explore current legislation and how to overcome obstacles. It will also look at introducing a pilot and if the pilot is successful, then it will be rolled out across the borough from September 2016. Residents have been invited to join the discussion on Twitter by tagging their opinions about dog fouling by using the hashtag #leadinganewway
"As The Pet Charity becomes more successful in its aims, the numbers entering for rehoming will fall." The Pet Charity Chairman, Paul Miley, tells Pet Trade Xtra about the charities aims, objectives and current projects.
"As The Pet Charity becomes more successful in its aims, the numbers entering for rehoming will fall." The Pet Charity Chairman, Paul Miley, tells Pet Trade Xtra about the charities aims, objectives and current projects.
What are the aims and objectives of The Pet Charity?
The role of The Pet Charity is simple; so many of us know that on many fronts pets are a positive influence on society. So the objective of The Pet Charity is to support the research that confirms this and then help the public choose and care for the right pet for their lifestyle and ability. The net result should be something we all support; more, better cared for, well-loved pets in the UK.
Britain has always been known as a nation of pet lovers, so why do we need a national body that promotes the joy and benefits pets have on society?
We are a nation of pet lovers, with nearly every other home in the land having a pet as part of the family. Yet there is the potential for more; many people would own pets too if their circumstances allowed it. We don’t think of it as a ‘right’ to own a pet, because for most of us we have no constraints, but consider if you needed to enter a care home, or perhaps had a landlord that stipulated ‘no pets’? There ends your companionship. And with it, there ends the benefit of pet ownership.
As a lifelong pet owner, I know how happy they make me, but since taking over at The Pet Charity I have been amazed at the research that backs up the statement that simply having a companion animal can actually make you healthier. At The Pet Charity we are engaging with the key bodies and looking to support unique research studies to demonstrate the positive benefits of pet ownership. With this objective data we can both inform the public that having a pet is good for you and your family and why, and also drive this positive media message.
For a long time we have understood how animals have enhanced the lives of those suffering with hearing, eyesight and mobility difficulties, and their role in therapy. We now have robust research that can demonstrate how companion animals can be of enormous value to the community too. Pet ownership has the potential to save the NHS approximately £1.6 billion each year. A recent study conducted by the University of Maryland found owning a pet dog can significantly lower systolic blood pressure, suggesting dogs could be an effective option in slowing the hypertension development for older adults1. Further, a German study concluded that budgerigars can “effectively intervene in processes of aging, not only delaying deficitary processes, but also increasing the physical, social and psychological quality of life in old age2. We believe that information and studies, such as the above, should be covered much more in the media.
Secondly, there are many organisations that do great work at intervening when animals suffer. However, this can be misinterpreted by the media in suggesting every rehoming case involves some level of cruelty. Data that strips out imported animals and genuine adoption cases (where the owner gives up a much loved companion) is hard to come by; but if we just take total rehoming numbers it confirms at least 97 percent of the pet population remains as a much loved member of the family throughout its lifetime. So we support the fantastic and well-funded welfare charities in all that they do, but want the general population to embrace successful pet ownership, knowing it is a good thing not just for the animal but for them and their families too.
Do you think the pet owning public is more responsible in its approach to pet welfare than it was 20 years ago, or does it still need educating?
The Pet Charity believes the pet owning public are certainly more responsible in their approach than 20 years ago, however, there will always be the need for education. The Animal Welfare Act is a superb platform for guidance and has stopped some very poor practices (‘goldfish as prizes at fairgrounds’).
The industry itself is also evidently working hard to raise pet welfare and education at the point of purchase – we now see conditions for pet vending which state care information must be provided and if in a retail environment the employee must be qualified. The Pet Charity would like to see such rigour applied to all outlets for animals destined to be companions; pushing sales onto the internet, or encouraging unqualified hobby breeding is contentious but a natural result of targeting professional well run and inspected businesses.
Indeed the best welfare organisations suffer too – they are very careful in assessing potential owners for rehomed pets; but there are too many unregulated charities that have sadly been responsible for placing animals into unsuitable families with tragic results. Equally amongst the vast majority of responsible breeders, there remain a small number that focus on the cash price, not the animal’s welfare or the family’s safety. If the positivity of The Pet Charity can be a catalyst to bring in a level playing field then the public will get consistent guidance at the point of purchase.
What help and support do you give to retailers, who speak to pet owners on a daily basis, advising them on such things as the importance of animal welfare?
One of The Pet Charity’s main objectives is to educate the public on the needs of their pets - in order for the relationship to be mutually beneficial, companion animals must be provided with all they need to stay healthy. In today’s society, information is available at the touch of a button, but we believe that much of the care advice available to the public is conflicting and confusing, especially when it comes to exotic pets, which are increasing in popularity. Therefore, we wanted to create standardised advice that the whole industry could agree on, and so we’ve worked very hard on making this mission a reality.
Last year, The Pet Charity launched its pet care advice leaflets, which have proved very popular with retailers. The leaflets are ground-breaking in their work, as they’re the only collection of pet care leaflets written in collaboration with welfare societies. We’ve worked with organisations such as Rabbit Welfare Association and Fund, Ornamental Aquatic Trade Association, the Kennel Club and International Cat Care, in order to provide informative, best-practice advice. All the leaflets are also vet approved and endorsed by the Pet Industry Federation and the British Veterinary Zoological Society.
Our pet care advice leaflets are available for all pet services to purchase, and not only do they help businesses selling animals meet 2013 Model License Conditions for Pet Vending (by providing after sales pet care information), they raise pet welfare by educating the public on the needs of their pets, and financially help support The Pet Charity to continue its work.
In line with my previous comments, I would ask all outlets to consider stocking them whether breeder, re-homing centre or retailer, so that the consistent messages are absorbed by the public.
How important is it to speak to schoolchildren about pet ownership, and what initiatives have you introduced in this respect?
Well its vital isn’t it? How can we ensure a generation ahead that understands how to care for companion animals unless we bring children in contact with pets? Today’s children are tomorrow’s pet owners, and teaching children about animal welfare and the differing needs of animals helps to develop sensible, knowledgeable, and conscientious pet owners of the future.
In today’s digital age, children are spending much more time in front of the television, computer or gaming console. A survey by Mothercare discovered that 26 percent of respondents stated their children spend less than 30 minutes per week playing outdoors. With this in mind, we believe that children have less access to pet ownership than they did a generation ago, and we aim to change this.
Pets are a great addition to the classroom, so long as their needs can be provided for – some studies have even demonstrated that classroom pets can improve academic achievement. This year, we are launching a Pets in Schools (PinS) initiative, which encourages primary school teachers to care for pets in the classroom. We’ll be helping 100 schools to care for either rats, guinea pigs or temperate fish by offering financial help with the cost of pet supplies. We’re focussing on these three types of pets due to their suitability to the classroom environment.
We’ve also been working with teachers to produce lesson plans, developed in-line with the UK’s current national curriculum, to enable teachers to bring pets fully into the educational environment and help to engage pupils. For example, the lesson plans encourage students to calculate the area of their pet’s cage, and total the amount it would cost to feed two rats for a year.
Welfare of the pets is a top priority for The Pet Charity with the Pets in Schools initiative, and therefore we ensure all pets are ‘owned’ by the schoolteacher (as the ‘responsible adult’ in law), and will be cared for at their home during non-term times. We’ve also ensured a detailed suitability assessment is completed and the teacher is fully aware of the pets’ needs, and the Animal Welfare Act 2006.
We’ve just opened registration for PinS, so we welcome primary school teachers to get in touch with us at petsinschools@thepetcharity.org.uk or call 01234 224506 to register interest in taking part.
What can be done to reduce the number of abandoned pets every year?
At The Pet Charity, we believe reducing the number of abandoned pets is about educating the public to choose the right pet for their lifestyle. Although the public is becoming much more knowledgeable on the needs of animals, there is still a long way to go, and some people choose to take on a new pet without thinking about the long-term implications. For example, tortoises and parrots can outlive their owners, and many people are not prepared for this type of commitment – therefore we ensure that when offering advice about these types of pets we stress the lifetime and long-term commitment needed for these animals as one of our key messages.
We aim to provide advice for the public in choosing the right companion animal for their lifestyle, and suggest always taking the time to consider if you’re able to provide for all its needs, from grooming requirements, to veterinary care, to exercise.
There is a move politically to try and develop approved lists for pet ownership. The Pet Charity believes this is a non-starter; there are some people who don’t have the lifestyle, commitment or funds to properly care for a dog – but there are many who can and enjoy the benefit that healthy dog ownership brings. So where do dogs sit on a positive or negative list? The same argument applies to virtually all animal types – the best breeders and retailers spend much time turning prospective owners down and guiding them towards more suitable companions.
How closely do you work with the pet trade – suppliers and manufacturers – and other industry organisations?
The Pet Charity’s values state that we’re open and collaborative, and therefore we welcome the opportunity to work with manufacturers and suppliers, as well as expert academics, welfare charities, veterinary organisations, government and legislators.
Given the aims of the charity to increase and improve the care of the UK pet population, we would ask that the industry supports The Pet Charity. Our Pets in Schools (PinS) initiative has required the support of manufacturers and supplies to get off the ground, and will show case their businesses to the next generation of pet owners and indeed the young families that are potentially lifelong customers. We are really grateful for such support and would ask any pet business looking to raise charitable funds to consider The Pet Charity for donations.
If you are part of a business that could benefit from getting into the nation’s primary schools and would like to discuss the options for getting involved please contact our Media & Campaigns Officer, Sara Bazeley, on 01234 224506 or email sara.bazeley@thepetcharity.org.uk
What are the big challenges facing your organisation when it comes to achieving your objectives?
At The Pet Charity, our objectives are very positive as we aim to create the environment to avoid the suffering of animals. Our focus on education and the correct selection in order to reduce the number of unwanted animals, as well as ensuring those already at home are well cared for ultimately meet the same aims as the welfare charities. Unfortunately it is a lot easier to pull in public funds using a celebrity rehoming story than it is to show steady positive change through education. So we will utilise media to raise awareness of how beneficial pets are to our society, focussed on specific cases, and over time become a destination for the public’s charitable donations. But we are really looking to the pet industry to support us, as our aims are so supportive of vibrant, successful, and professional pet businesses. For those already involved in a pet business; consider the impact on your organisation if pet populations were growing and owners spent more on the feeding, care and health of their companions?
Animal charities that focus on rescue and rehoming are some of the wealthiest charities in the UK – we believe this demonstrates how much the UK’s consumer cares for animals. There will always be the need for rehoming centres, but as The Pet Charity becomes more successful in its aims, the numbers entering for rehoming will fall. A rebalancing of funding will aid that progress and at the centre of it all the pets and their owners will benefit.
A new pet crematorium was officially opened in Tewkesbury yesterday (Wednesday) to cater for a growing demand for owners requesting their animals are privately cremated.
Year 9 horticulture students from the nearby Tewkesbury School have helped to design a memorial and wildlife garden at the pet crematorium.
A new pet crematorium was officially opened in Tewkesbury yesterday (Wednesday) to cater for a growing demand for owners requesting their animals are privately cremated.
It has been modelled on Cambridge Pet Crematorium set up by Ray Hale (pictured above) and his father-in-law Clive Jackman in the 1970s...
More owners are requesting their pets are privately cremated with dignity in a dedicated pet crematorium, according to Jason Cracknell, who has recently joined CPC as general manager.
To offer a more local service for pet owners and vets in the west of the country, CPC has opened the new Tewkesbury Pet Crematorium and television presenter Adam Henson was there to carry out the official duties.
CPC believe in involving the local community, and Year 9 horticulture students from the nearby Tewkesbury School have helped to design a memorial and wildlife garden as a place for peace and reflection.
Jason Cracknell says: “When I was a child growing up in the country, our pets were buried in the garden. With smaller gardens and greater mobility this is no longer an option for many. Working closely with vets we have seen a considerable increase in owners wanting more knowledge and involvement in how their beloved pet is cared for at the end of its life.”
Jason (left) explains that views are changing on pet bereavement: “We have dedicated bereavement advisers and run training courses for vets and veterinary nurses to help them to prepare clients for bad news and support them. How a vet manages that relationship at a difficult time can make all the difference.
“CPC has been running the Cambridge Pet Crematorium for over 35 years and has built up a strong reputation in providing compassionate pet cremation services with veterinary practices nationwide; this has led to us opening the new facility in Tewkesbury to service the west of the country.”
CPC is family owned. It was established in the 1970s by Ray Hale (p[ictured above) and his father-in-law Clive Jackman who realised that vets had no alternative to landfill for the disposal of pets. Both animal lovers, they saw a need for a more dignified solution.
They designed the first cremation facility in the UK especially for animals and it now receives pets of all types from reptiles to ponies.
At the new centre, pet owners will be able to view their pet and say their last goodbyes in private surroundings. CPC can organise a funeral service for the client, including flowers, or the vet can take care of the final arrangements and have the ashes returned for keepsake, scattering or interment.
CPC has also seen a rise in pet owners wanting to visit the crematorium before the time comes to see the facilities and to make arrangements.
Jason adds: “We operate an open-door policy at our crematoria and positively encourage vets and their clients to come and see us. People are asking more questions and want to ensure that they provide the best for their loving and loyal companions.”
The new Cheltenham Pet Crematorium, on the edge of Tewkesbury, will reduce the travelling time for pet owners who live on the west of the country.
Year 9 horticulture students from the nearby Tewkesbury School have helped to design a memorial and wildlife garden at the pet crematorium.
The British Veterinary Association has warned globetrotters to take care their pets don’t pick up worms and other parasites on holiday. President John Blackwell (right) said: “People do need to be aware of the health risks to their pets if they pick up unwanted bugs on their travels."
As UK holidaymakers look forward to the annual summer getaway and travelling abroad, the British Veterinary Association (BVA) has warned globetrotters to take care their pets don’t pick up worms and other parasites on holiday.
The warning comes on World Veterinary Day (WVD, 25th April 2015), a day that celebrates vets across the globe and the contribution they make to human and animal health. The WVD theme for 2015 is vector-borne diseases with zoonotic potential – diseases that can be transmitted from one animal to another, including from animals to humans, often by biting insects such as mosquitoes
Such diseases include leishmaniasis, an infectious disease transmitted by sandflies, occurring commonly in Mediterranean coastal areas. The most common symptoms of the disease include skin inflammation and infection. If left untreated the disease is fatal in pets. The disease is also zoonotic, which means that it can be passed on to humans although there has never been a reported case of dog to human transmission in the UK. The good news is that owners can take precautions against leishmaniasis and the condition can be treated.
Other diseases that may infect pets when they travel abroad and cause serious health issues include:
Babesiosis
Ehrlichiosis
Hepatozoonosis
Heartworm
Canine brucellosis
Rabies
Tapeworm
BVA’s own animal welfare charity, the Animal Welfare Foundation, has a handy pre-travel check list available for pet owners planning their holiday. The key piece of advice is:
See your vet at least three weeks ahead of travel, so you can:
Discuss with your vet the countries you intend to travel to and what specific health risks your pet may be exposed to
Get a clinical examination to make sure your pet is fit to travel
Check that rabies vaccinations and pet passports are up to date
Ensure the microchip is working properly
Discuss preventative treatments to protect your pet against ticks, sandflies, heartworm and tapeworm while abroad
Get the most effective medication for your pet and be shown how to administer it
BVA President John Blackwell (left) said: “Owners need to take precaution when travelling abroad with their pets. We certainly do not want to discourage loved pets having fun with their owners and families on holiday.
"But people do need to be aware of the health risks to their pets if they pick up unwanted bugs on their travels. Some of these diseases are very serious.
“The good news is that early intervention can treat many of these diseases and prevent the worst from happening, although there may be long term health implications for the animal. The even better news is there are clear precautions owners can take if they plan ahead.
"The best cure here is prevention and the best way to plan for a happy trip without nasty parasites hitching a lift is to consult your vet as early as possible before you travel with your pet.”
Following on from the ‘Rip off Britain’ feature on BBC1, 22 April the Pet Food Manufacturers' Association has developed an ‘Understanding Pet Food Labels’ Fact Sheet...
Following on from the ‘Rip off Britain’ feature on BBC1, 22 April when presenters considered how useful the information is on food labels is and questioned whether labels in certain instances can actually be misleading, the Pet Food Manufacturers' Association has developed an ‘Understanding Pet Food Labels’ Fact Sheet. Retailers are being encouraged to link to this from your website, upload it on your own website or print off copies to share with your customers and staff.
The fact sheet covers:
- Pet food labelling legislation – what are the rules?
- Terms such as ‘meat and animal derivatives’
- What does ‘meat and animal derivatives (4% chicken) mean?
- Where pet owners can find more ingredients information
Click on the image (left) to download your copy.
Throughout the year the PFMA we’ll be producing a fact sheet per month covering topics such as homemade diets, additives in pet food, top tips for feeding rabbits.
For more information on pet food production and pet food nutrition, visit www.pfma.org.uk
Pictured above: PFMA chief executive Michael Bellingham was interviewed for the Rip-off Britain programme. You can watch the show on BBC Iplayer. Follow the link below.
Pet industry recruitment specialists Pet Trade Solutions are reporting an increase in new sales and marketing roles within the pet arena...
Pet industry recruitment specialists Pet Trade Solutions are reporting an increase in new sales and marketing roles within the pet arena.
Owner Lynda Ward says, “A number of companies are expanding and either increasing their existing salesforce or taking their first steps to build a network of representation.
As a general indicator of the market this reflects a positive attitude with confidence for the future and continues the trend of mood buoyancy current within the UK and global pet industry.”
Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com
Marketing website, The Drum, has reported this week that Poopy Cat is bringing its mischievous Dutch-based brand to the UK with a stunt that has seen the owner cycle 300 miles from its heartland to open its first ‘poop-up store’ in London.
Marketing website, The Drum, has reported this week that Poopy Cat is bringing its mischievous Dutch-based brand to the UK with a stunt that has seen the owner cycle 300 miles from its heartland to open its first ‘poop-up store’ in London.
The aptly-named retail space was opened following a red carpet reception at Old Street roundabout.
Interested spectators could go inside the temporary store to learn everything about how to throw out feline faecal matter without harming the environment using biodegradable litter boxes. For those with cats accustomed to more lavish lifestyles, the store also sells cardboard playhouses.
Poopy Cat has built up a sizeable business peddling biodegradable litter boxes in the Netherlands and now wants a share of the UK market. With the second highest cat population in Europe of eight to 10 million as well as an estimated cat litter waste of 234km, the UK is set to experience a pet brand unlike any other.
To launch in the Netherlands back in 2013, for example it rolled out the first cat group The Poppy Cat Dolls with the single “Do you want my purr purr”, which became a viral hit. Another video toured the office (see below) where the cats live and clocked in over 1.2 million YouTube views.
Poopy Cat founder Thomas Vles said: “I know how much the British love their animals and from the overwhelming response we had to our online videos and Kickstarter campaign we knew that the UK had to be next for Poopy Cat.”
Consequently, the UK has a key role in its wider efforts to expand to nine countries this year and sell 100,000 products globally by the end of 2016.
The launch is the latest in the Poopy Cat’s story and has seen it attract investment from Kickstarter to secure a slot to tout its latest campaign at the international Makers Faire in Paris this May.
“We are excited to bring our innovative, sustainable products to the UK and add some fun to product areas that have often been overlooked until now,” said Vles.
To mark the launch of the new 4fleas spot-on products, Johnson's is giving away stock to the value of £1,052.75 (RRP) to one lucky retailer...
To mark the launch of the new 4fleas spot-on products, Johnson's is giving away stock to the value of £1,052.75 (RRP) to one lucky retailer.
That's how much stock you can see in this Johnson's display stand...and it could all be yours if you're the winner of this special competition in Pet Trade Xtra.
To stand a chance of winning all you have to do is email the answer to the following question:
In which decade was Johnson's Veterinary Products launched: (a) 1920s, (b) 1930s, (c) 1940s?
To give you a clue, the answer can be found in a special Johnson's Veterinary Products edition of Pet Trade Xtra, announcing the launch of the new range of 4fleas spot-on products. To view the issue click here
Email your answer, along with your name and the name of your pet store or garden centre, to neil.pope@tgcmc.co.uk
The first correct entry to be drawn out of the hat after the closing date on May 8 will win this amazing prize. No correspondence will be entered into.
An extraordinary Police Dog, responsible for sniffing out more than £5 million in cash, firearms and drugs, has been posthumously presented with the PDSA Order of Merit – the animal equivalent of the OBE – yesterday, Wednesday 29 April 2015.
Jake, a Springer Spaniel, was due to receive the PDSA Order of Merit alongside his handler yesterday, but sadly passed away suddenly, aged 13, just weeks before the presentation.
Sky News presenter Kay Burley led the celebrations to honour Jake, who was recognised for his outstanding service to Warwickshire Police over a ten year career. Jake made over 500 operational finds including assault rifles, shotguns, hand guns, over £650,000 worth of banknotes and over £4.5 million in illegal drugs.
The PDSA Order of Merit* is awarded to any animal which merits recognition for exceptional acts of devotion and represents outstanding examples of the special relationship that exists between animals and humans.
This is only the second ever presentation of the award: the first being for the Metropolitan Police dogs and horses that served during the London riots of 2011. Gwen, a currently-serving Police Dog with Warwickshire Police, was presented with the award at Goldsmiths Hall today in London, on Jake’s behalf.
Jake’s career with Warwickshire Police began at 18-months-old, when he underwent a four-week intensive course to train him to search and identify drugs. Jake went on to complete similar courses to find firearms, ammunition and banknotes. After graduation, he was partnered with PC Andy Crouch and the pair stayed together throughout Jake’s illustrious career.
Jake worked at some high-profile events, including royal visits, the Olympic Games, the Cheltenham Gold Cup Festival and major music events, such as Glastonbury.
At one music festival Jake found over £2,000 worth of well-concealed cannabis on a tour bus, resulting in the delay of the headline act. On another occasion he intercepted a car heading into a festival, leaping through an open window to uncover £1,000 worth of cocaine, hidden underneath the centre console.
PC Crouch said: “Jake worked tirelessly and performed thousands of searches. Even after his retirement, he loved playing and we would often set up ‘finds’ for him to seek out, to keep him stimulated. Jake would have carried on working, given half the chance, but it was important for him to take some time out. He was a joy to work with and I doubt that many handlers will find a dog so willing to work and to please.
“My family and I are devastated to lose Jake, especially so close to this award being presented. But I am very proud to be here with Gwen, to accept the award on his behalf. Jake’s award will take pride of place in our home, along with his Police Commendation and his Force tag, which he wore every day for ten years.”
PDSA Director General, Jan McLoughlin, said: “Jake’s contribution to Warwickshire Police has been truly remarkable. His track-record was astounding and we are delighted to honour his fantastic career in this way.
“The PDSA Order of Merit was created to ensure that extraordinary animal contributions can be properly recognised and honoured, however and wherever they occur. Animals play a vital role in society, whether as pets, as assistance animals, or within our police and armed forces. This award recognises their contribution and celebrates that special bond that exists between humans and animals”.
Warwickshire Police and Crime Commissioner, Ron Ball, who nominated Jake for the PDSA Order of Merit, was there to witness the award being presented:
“Jake’s service and achievements over the last ten years have been a great cause of pride in the force. PC Crouch and Jake formed a formidable team and there is no doubt that some serious criminals have been thwarted by Jake’s finely-tuned nose. He was an exceptional little dog and we are thrilled to see him recognised and decorated as part of PDSA’s Animal Awards Programme.”
Jake retired in August 2014 and spent his days at home with Andy, his wife Claire and daughter Lydia, and their four other dogs. Jake passed away suddenly in March 2015.
PDSA is the UK’s leading veterinary charity and is dedicated to providing vital care for hundreds of thousands of pets. With 51 Pet Hospitals across the UK, providing care for over 470,000 animals a year, PDSA is a lifeline for hundreds of thousands of owners. Since it was established in 1917, the charity has provided 100 million free treatments to more than 20 millions pets in need.
For more information about the PDSA Order of Merit and its recipients, visit pdsa.org.uk/orderofmerit.
Over 400 animal rescue and rehoming enthusiasts met for the 30th annual conference of the Association of Dogs and Cats Homes in Bournemouth on the 22nd and 23rd of April...
Over 400 animal rescue and rehoming enthusiasts met for the 30th annual conference of the Association of Dogs and Cats Homes in Bournemouth on the 22nd and 23rd of April. The Association, which acts as a platform for identifying and disseminating information on best practice and for raising the standards of animal welfare, launched its revised Code of Practice at the event. Newly elected Chairperson Claire Horton (CEO of Battersea Dogs and Cats Home) urged members to look at the recently published document that sets an agreed minimum level of care, disease control etc which members must meet.
Amongst the exhibitors was MDC, the award winning and well-respected provider of animal handling products who demonstrated the ‘Smart Carrying Combo’. The sturdy basket and accessories adheres to the ADCH Codes recommendation for cats to be transported in a suitably sized and firmly secured cat carrier with suitable ventilation. The perfect addition to the adoption process for those specializing in cat (and small animal rescue and rehoming) the combination includes a non toxic PVC coated basket, deep plastic base tray, exact fitting Vetbed, rainproof cover and a sachet of catnip as a treat for feline travelers! Both the baskets and the new chunky molded plastic handles are available in a number of colours and can be coordinated to match specific rescue or veterinary branding.
Leyla Rutter (Chief Executive Newcastle Dog and Cat Shelter) was the lucky recipient of the MDC prize draw at the conference. She won not only the Smart Carrying Combo but also a selection of other MDC products including the Arms Length (poop scoop), Eco Bags and Eco Bag Dispenser.
Keen not to leave any goodies behind, when asked if she was going to be able to take everything on her flight, Mrs Rutter said, “I’ll make the basket and its contents my hand luggage!”
To find out more about MDC’s Smart Oxygen and other humane animal handling equipment and operator protection, visit www.MDCExports.co.uk
Ancol have sponsored a new exercise paddock for rescue dogs at Battersea Dogs & Cats Home.
Ancol founders, Colin and Ann Lane, and their daughter, Sales Director Sarah Lane visited Battersea last week (23 April) to see the paddock and meet one of its first residents - a Beagle puppy, who has been named after the company.
The Ancol paddock is one of 12 that provide a safe and secure outdoor area where rescue dogs can walk, play and get to know their prospective new owners. It includes climbing frames, play equipment and plants to awaken and interest dogs’ senses.
Ancol Sales Director, Sarah Lane commented: “We wanted to do something that would make a real difference to the dogs that Battersea rehomes. When we heard about their expansion plans, we were delighted to sponsor one of their new exercise paddocks.
“My family and I were really pleased to see the fantastic new facilities at Battersea and it’s great that, over the next three years, thousands of dogs will benefit from our paddock. We love that they have named the first dog to use the paddock after us so please get in touch with Battersea if you can offer ‘Ancol’ a home.”
Director of Fundraising at Battersea Dogs & Cats Home, Amanda Bringans added: “Each year Battersea opens its doors to around 5,000 dogs, providing the very best care for them until new homes can be found. Our new paddocks will ensure our dogs have interesting and enriching areas to explore and enjoy. We’re very grateful to Ancol for sponsoring a paddock and helping so many animals during their stay at the Home.”
Ancol Pet Products, based in Walsall, West Midlands, is the UK’s leading pet accessories company. From collars and leads to beds and toys, Ancol offers everything you need for the animal in your life. For more information visit www.ancol.co.uk
The paddock is part of a new £4.8m kennel development, which was officially opened by Her Majesty The Queen last month. Named in honour of Battersea’s pioneering founder Mary Tealby, the new kennels will provide a welcome home to lost, abandoned or unwanted dogs at Battersea’s world famous rescue centre. For more information about Battersea Dogs & Cats Home visit www.battersea.org.uk
‘Ancol’ is a five month old Beagle puppy who was brought to Battersea when her owner could no longer look after her. She is very sociable and excitable and is looking for a home with someone who understands the breed and has time for her. For more information call 0843 509 4444 or email info@battersea.org.uk
Pictured above: Director of Fundraising at Battersea Dogs & Cats Home, Amanda Bringans, Ancol Sales Director Sarah Lane with Ancol the dog and Ancol founders Ann and Colin Lane
As a lifelong pet owner, I know how happy they make me, but since taking over at The Pet Charity I have been amazed at the research that backs up the statement that simply having a companion animal can actually make you healthier. At The Pet Charity we are engaging with the key bodies and looking to support unique research studies to demonstrate the positive benefits of pet ownership. With this objective data we can both inform the public that having a pet is good for you and your family and why, and also drive this positive media message.
Jason (left) explains that views are changing on pet bereavement: “We have dedicated bereavement advisers and run training courses for vets and veterinary nurses to help them to prepare clients for bad news and support them. How a vet manages that relationship at a difficult time can make all the difference. 
BVA President John Blackwell (left) said: “Owners need to take precaution when travelling abroad with their pets. We certainly do not want to discourage loved pets having fun with their owners and families on holiday. 
To mark the launch of the new 4fleas spot-on products, Johnson's is giving away stock to the value of £1,052.75 (RRP) to one lucky retailer.
Jake’s career with Warwickshire Police began at 18-months-old, when he underwent a four-week intensive course to train him to search and identify drugs. Jake went on to complete similar courses to find firearms, ammunition and banknotes. After graduation, he was partnered with PC Andy Crouch and the pair stayed together throughout Jake’s illustrious career.
