Mars Petcare became Guinness World Record holders when it set the record for the ‘most pet food donated to charity in 24 hours’.

Over 4,000kg of pet food, the equivalent to almost four family cars, was transported to Leicester Animal Aid, beating the previous world record set of 900kg donated in one day.

Nearly 100 Mars Petcare Associates took part in the event during thei company's annual Customer Development and Marketing Conference.

Keely Short, General Manager at Leicester Animal Aid, said: “We’re delighted to have been chosen by Mars Petcare to receive the biggest donation of pet food.

"We estimate that the food will feed our cats for at least a year, and in these challenging times, particularly whe we’re up to capacity with cats, this will really help us. So we are really grateful for this generous gesture.”

John Pickering, Customer Development Director at Mars Petcare, said: “What a result! This team challenge was a great example of celebrating team work in the business and reinforcing the impact of our biggest brands and how we can do good in our local communities.”