Cat litter is a top performer for Beaphar
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Beaphar sold half a million bags of its Canac Premium Cat Litter last year...enough to fill Wembley Stadium up to waist height!
"Cat litter is big business," said the company's marketing manager Amy Hepworth. "Almost nine million domestic cats live in the UK, and each properly cared for cat requires 60 litres of cat litter per year. Are you providing your customers and their feline friends with the choice that they need?
"Customers will sometimes complain of a ‘naughty’ cat that persistently urinates or defecates outside of the litter tray. Cats failing to use their litter tray is one of the most common reasons causing cats to be sent to animal shelters. Unfortunately, this is almost always the fault of the owner – usually a dirty litter tray.
"Cats are fastidious animals and demand the highest standards of cleanliness. Their sense of smell is also much more sensitive than a humans. Would we want to pick through our own waste to find a place to go the toilet?
"It is important to educate your customers on the importance of regular litter tray maintenance, and to help them find a cat litter that suits them, and most importantly, that suits their cat."
From wholesale sales data (Jan 2013), the market segments in value terms as follows:
- Wood-based 36%
- Mineral 36%
- Clumping 15%
- Paper 9%
- Silica 2%
- Anti Bacterial 1%
- Straw 0.5%
- Aloe Vera 0.5%
"Mineral and wood-based cat litters remain the most popular, with newcomers such as anti-bacterial, straw and Aloe Vera appearing to have had little impact," said Amy.
"Wood-based cat litters have an enduring appeal to customers, with the ever growing popularity of the ‘eco’ trend, its fresh scent, and the relative lightness of the bags compared with mineral cat litters.
"Canac Premium Cat Litter takes environmental friendliness to the next level. It’s softwood pellets are totally natural and biodegradable, and are made from recycled sawdust taken from renewable resources (fast growing softwood timber species that are replanted following harvest).
"Canac Premium Cat Litter is also super absorbent , with long lasting pellets that are up to three times more absorbent than some other cat litters. The litter has a fresh smelling, natural pine fragrance, does not contain any additives, and naturally controls the growth of bacteria that cause odour and smells.
"Hygiene and ease-of-use come as standard; the pellets do not stick to the cat’s paws, there is no need to tidy up around the litter tray, and it is easy to dispose of. Canac Premium Cat Litter is also dust extracted, meaning minimum dust and mess in the home.
"Canac Premium Cat Litter is popular for good reasons, with in excess of half a million bags being sold in the UK last year alone. That’s enough cat litter to fill Wembley Stadium up to waist height! That is a lot of cat litter, and a dream litter tray, don’t you think?"
For more information on Canac Premium Cat Litter call 01427 675663.
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