In This Issue
Online supermarket Ocado launches Fetch pet store
Dragons’ Den success Billy+Margot notches up 100,000 iced treats sales
Maidenhead Aquatics moves into Huntingdon Garden & Leisure
Litter Kwitter and Pet Diner set to shine on the international stage
Coletta & Tyson's relaunched pet shop sets high standards
UK's first 'Bring Your Dog To Work Day' set to help employees and charities
Pets At Home uses real people's videos for this advert
New breed of muzzle more powerful than legislation
Changes to Dangerous Dogs Law welcomed by Kennel Club
China goes crazy over 'Panda Dogs' - could they catch on in the UK?
Ancol's new catalogue out now
Mr Johnson’s New Advance lines are going down a storm
Poundstretcher aims to have 100 Pet Hut stores by the end of 2014
Exo Terra help in fight against critically endangered Gecko species
Animology keeping clean sheets
Wood Green animal shelter in London to stop vet treatments
Pet shop owner shellshocked over £100 tortoise theft
Exo Terra Pebble Waterfall helps to stimulate a reptile's natural drinking behaviour
Reduced registration fees for KC assured breeders
The compact filter that packs a powerful punch
BVA poses questions on Independence at its Scottish dinner
Pet Trade Xtra New Products Guide
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

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Mr Johnson’s New Advance lines are going down a storm

Sales of new products from leading small animal food manufacturer Mr Johnson's – Advance rat & mouse food and Advance hamster and gerbil food – are taking off in pet shops thanks to eye-catching free standing display units.

The two items were launched at PATS Sandown to compement Mr Johnson's existing range, which is formulated to ensure pets receive a nutritious balanced diet in one tasty nugget to prevent selective feeding. .

Advance Rat & mouse food 750gr – a tasty crunchy nugget contains antioxidant to help support urinary tract health, Verm–x for natural control of intestinal hygiene and essential oils for healthy skin and coat.

Advance hamster and gerbil food 750gr – a tasty crunchy nugget contains pre-biotic supporting digestive health, Verm-X for natural control of intestinal hygiene and essential oils for healthy skin and coat.

To coincide with the new product launch Mr Johnson’s have a limited number of eye catching ‘free standing display unit’ (FSDU) to merchandise the Advance range on which are available with a buying in offer via your Mr Johnson’s account manager while stocks last.

The new Advance lines and the FSDU’S have been extremely well received by retailers since their launch in March at PATS.

If you would like to find out more about this ‘Advance offer ‘or would like a visit from your Mr Johnson’s area representative contact your account manager direct or call the office on 01476 577 670.

Mr Johnson’s will be attending Interzoo this year for the first time and can be found in Hall 9 – stand 145.

For more information visit www.mrjohnsons.co.uk or email enquires@mrjohnsons.co.uk

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