The Canny Company has joined other leading brands in making Vital Pet Products their exclusive UK distributor into pet stores.

The company, owners of the innovative Canny Collar and Canny Magloc dog products, decided on an exclusive strategy with Vital after being impressed with their commitment to independents and their support for pet product suppliers.

Canny Company Managing Director Sean McElherron was unequivocal about their decision and about the partnership forged with Bruce Steuart of Vital.

“I was impressed by Bruce’s passion for the pet trade, his vision for his own business and most importantly, the support he gives to the independents.

"In the last couple of years, I have felt that our own brand has been eroded by a small but influential group of online traders and this spurred us to gain greater control of our distribution channels. By teaming up with Vital, I feel we can both maintain the integrity of our brand whilst supporting our partners in the pet sector via a single distributor with the same ideals as ourselves.”

Since launching the Canny Collar in 2005, The Canny Company has become firmly established within the pet industry. Sean was voted ‘Entrepreneur of the Year’ by the Cheshire Chamber of Commerce that same year and the Canny Collar awarded the ‘Best New Product Award’ the following year by the PPRA.

The product range now includes the Colossus for large breed dogs and the innovative Canny Magloc, their latest product which allows owners to quickly and easily connect their dog to a lead using only one hand.

The Canny Company will continue to supply a limited number of key customers directly, as well as other market channels such as veterinary and pet welfare.

For further information, on Canny products for your business, contact them on 01630 620462 or email: info@cannyco.com.