Johnson's Veterinary Products has appointed Simon Collinson as its new Area Sales Manager for the Midlands.

Simon (right) has over 20 years experience in the UK’s pet trade in both a retail and more laterly a sales role environment, and therefore brings with him considerable experience from both sides of the counter.

The appointment follows the early retirement of Mick Moore due to health problems.

Mick (left) had been responsible for successfully developing and maintaining the distribution of Johnson’s comprehensive range of pet health care products throughout the Midlands.

His salesmanship, experience and enthusiasm will be greatly missed by his many customers and friends in the trade.