Manufacturers need to keep innovating
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To give the pet trade a boost in 2013 manufacturers and suppliers need to keep bringing out new and innovative products, according to Steve Brown, managing director of Pedigree Wholesale.
"The British Chamber of Commerce revised its growth forecast for 2013 and 2014 downward in its latest economic forecast," says Steve. "The BCC believes the economy will grow by 1% during 2013, down from its earlier 1.2% forecast. GDP growth in 2014 has been revised downwards from 2.2% to 1.8%*.
"For the pet trade this will result in continued pressure on retail sales. Furthermore we expect to see pet food prices to continue to increase as higher raw material costs filter through.
"To stimulate sales manufacturers and suppliers need to bring out new and innovative products and promotional formats to enable retailers to increase footfall and encourage consumer spend.
"The pet trade has proved to be a resilient market and has held up well over the last few years. There are always opportunities to grow your business if you focus on your strengths and offer a differentiated proposition."
As far as Pedigree Wholesale is concerned the company will continue to offer a great service while constantly working on extending its range and sourcing new and exclusive products.
"As part of our range expansion plans we are actively asking customers what they want and listening to their needs," added Steve.
"We have a number of initiatives planned for 2013 and have just launched a brand new price list, which is easy to use and prices are fixed for 8 weeks, reducing the required frequency of price changes and making it easier for retailers to manage their spend."
To further details of the British Chamber of Commerce forecast click here
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