TopLife Formula, the natural pet milk treats for dogs, puppies, cats and kittens, has announced significant growth in sales following a re-launch of its full range of pet milks during the latter half of 2013.   

Like-for-like sales in the first four months of 2014 compared to 2013 showed the pet brand, owned by Delamere Dairy, increased overall sales by 32.5%. Its Milk for Cats and Milk for Kittens products both enjoyed the biggest growth of 67% increase.

TopLife overhauled the design and format of its 200ml cartons during Q3 and Q4 of 2013, moving to a more convenient screw cap version.

Simon Mayne, Brand Manager of TopLife comments: "Our new packaging has resulted in significant gains for the business in terms of volume and value and we expect sales to continue to grow for the remainder of 2014 as we look to increase listings.

"We have also enjoyed very positive feedback from our customers following the new packaging entering the market; as well as bringing more vibrancy and fun to the TopLife range of Milks our customers are reporting the cartons are much more convenient with the new screw-cap, re-sealable carton."

As well as improved sales across retailers, TopLife also reported a positive increase of 78% in sales at this year’s Crufts show.

TopLife Milk for Dogs, Puppies, Cats and Kittens, are all made from highly digestible goats milk and offer owners a healthy, daily treat that’s gentle on the digestive system and nutritionally beneficial.