In This Issue
Delightful growth for cat food
Tetra unveils brand new unbreakable aquarium heater range
Pet shop licensing scheme given the go-ahead
Product innovation drives growth in pet accessory sales
Pets at Home on target to launch 20-25 stores during year
Award-winning PitPat on Channel 5's Gadget Show
Pet Advent calendars more popular than Nativity ones
Webbox launches #DogsDinner Christmas campaign
Wagg supports Yorkshire Post’s Christmas Appeal for Support Dogs
Nutriment shortlisted for three major awards
Cat gets empty can of Whiskas stuck on his head
Pet food company launches scratch-and-sniff book for dogs
Refresh your pet bedding selection with new Rosewood 40 Winks styles
Wellbeloved adds Senior Wet Pouches for dogs
Scottish Government launches consultation on electronic training collars
Night vision goggles used to catch dog owners who don't pick up after pets
Johnston & Jeff goes RolyPoly
Seasonal displays to drive wild bird care sales
PDSA saves dog's life after sausage binge
Fitzgeralds’ team effort gains silver in World Champs
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Delightful growth for cat food

With the cat wet food market accounting for over 70% of value share (IRI September 2015) and experiencing significant growth YOY (Euromonitor 2014), it’s more important than ever for pet food brands and retailers to understand what consumers want in cat wet food.

Consumer feedback has revealed that cat owners look for variety and innovation when choosing cat wet food, and want an option that offers great taste and provides their cat with a complete and balanced diet. Notably, owners referenced a desire to see real meaty chunks in their cat’s wet food, as well as increased flavour variety.


have responded to this insight, with the launch of their new wet cat food range, IAMS® Delights.

IAMS® Delightsthat has an irresistible meaty taste and boasts quality meaty chunks that cats will love.

It’s available in 85g pouch formats, and nine flavour varieties, including Senior with Chicken in Gravy, Kitten with Chicken in Gravy, Salmon & Trout in Jelly, Tuna & Peas in Gravy, Chicken & Turkey in Gravy, Turkey & Duck in Jelly, Lamb & Pepper in Gravy, Beef & Liver in Gravy and Lamb & Liver in Jelly.

IAMS® know that it’s important to make every bowl count so as well as offering consumers a complete and balanced diet for their cat, IAMS® Delights™ is free from added gluten, artificial flavours, colourings or fillers.

Available to purchase in specialist pet shops national wide and priced from £4.89 for 12x85g pouches from November 2015. The range will be available individually in 85g pouches as well as in multiboxes of 12, 24 and 48 pouches. 

For more information visit the IAMS® website at

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