With the cat wet food market accounting for over 70% of value share (IRI September 2015) and experiencing significant growth YOY (Euromonitor 2014), it’s more important than ever for pet food brands and retailers to understand what consumers want in cat wet food.

Consumer feedback has revealed that cat owners look for variety and innovation when choosing cat wet food, and want an option that offers great taste and provides their cat with a complete and balanced diet. Notably, owners referenced a desire to see real meaty chunks in their cat’s wet food, as well as increased flavour variety.

GREAT MEATY TASTE, HEALTH & VARIETY

IAMS® have responded to this insight, with the launch of their new wet cat food range, IAMS® Delights™.

IAMS® Delights™ that has an irresistible meaty taste and boasts quality meaty chunks that cats will love.



It’s available in 85g pouch formats, and nine flavour varieties, including Senior with Chicken in Gravy, Kitten with Chicken in Gravy, Salmon & Trout in Jelly, Tuna & Peas in Gravy, Chicken & Turkey in Gravy, Turkey & Duck in Jelly, Lamb & Pepper in Gravy, Beef & Liver in Gravy and Lamb & Liver in Jelly.

IAMS® know that it’s important to make every bowl count so as well as offering consumers a complete and balanced diet for their cat, IAMS® Delights™ is free from added gluten, artificial flavours, colourings or fillers.

Available to purchase in specialist pet shops national wide and priced from £4.89 for 12x85g pouches from November 2015. The range will be available individually in 85g pouches as well as in multiboxes of 12, 24 and 48 pouches. 

For more information visit the IAMS® website at www.iams.co.uk