In This Issue
The future is bright for the dog treats market
Award-winning pet store makes customers 'stars for the day'
International certification for HOWND dog grooming products
Record sales for Wagg at Crufts
TV presenter Clare Balding is a big draw for Lily's Kitchen
Increasing number of dog owners turn to raw feeding
Overwhelming success for ORIJEN and ACANA
DOOG range proves a big hit with visitors to Crufts
No evidence of dogs being poisoned at Crufts, says the Kennel Club
Thousands of products and loads of great deals await PATS Sandown visitors next week
PIF to offer member ‘benefits surgeries’ at PATS
Ahead-of-the-game ideas on pet retailing
Animaware presents Animalarm and Animat for cool pets
Audit will ensure high standards of puppy selling in pet shops, claims PIF
OATA challenges MEP over ‘criminal activity’ remarks
Man steals koi carp from pet shop by stuffing them into his pockets
Former mayor and her daughter banned from keeping animals
Puppy smuggler sold designer dogs for £650 each from her London flat
Amanda Holden to host Give a Pet a Home
BVA welcomes RCVS decision on vets’ use of ‘Doctor’ title
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Award-winning pet store makes customers 'stars for the day'



PetQuip Retailer of the Year, Betty & Butch, has put on the red carpet treatment for its customers, with four lucky people winning a photoshoot with their pets.

In September the Manchester store ran a Facebook competition for customers and their dog's to become 'A Star For A Day' 

Four customers won a photoshoot with the chance to appear in an 8ft backdrop for the store's window display and 1,000 promotional postcards. They also were presented with a print for themselves.

All of the winners were given red carpet treatment on the day of their shoot, including make-up artists, hairdressers and champagne.

Each of the shoots had a theme, advertising a Betty & Butch own brand product.

The award winning store was inundated with applications, and choosing the final four for the shoot proved very difficult.

Bettyt & Butch turned to Manchester's leading photographer Justin Gardner to bring the ideas to life. 

"When I was approached by the store and heard their ideas for the shoots, I was on board from the start," said Justin.

Angel Moore, creative director at the store, added: "Working with Justin was amazing. His patience with our exacting style paid off and we are left with timeless images."

Betty & Butch customer Rachel Wright is pictured above with her French Bulldog Mable, promoting the store's new range of luxury dog beds.

Over the next few months the store will release the remainder of the images, allowing for maximum exposure for each of the winners. 

Image courtsey of www.jags-photography.co.uk

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