Pets at Home has launched a new customer scheme for pet lovers which enables shoppers to convert the points they receive into much needed support for a local or national animal charity of their choice.
The retailer has named the scheme the Very Important Pets (VIP) Club and will be providing members with a card to use while shopping in store.
Every time a purchase is made and the card is swiped, the customer collects points, called VIP Lifelines, which can be redeemed by animal charities to provide essential supplies.
As a club member, customers will be able to access a string of benefits for their own pets as well as helping animals in need of a loving home.
Customers choose which charity they would like to partner with online from the following – the Dogs Trust, RSPCA, SSPCA, Cats Protection, Blue Cross and Retired Greyhound Trust, along with several charities based within a 12 mile radius of their local store.
Commercial director at Pets at Home, Peter Pritchard, said: “We have a very loyal customer base at Pets at Home and we wanted to reward their ‘VIPs’ along with pets in our customers’ communities that need some extra support.
“Every year, thousands of pets end up homeless through no fault of their own. Thanks to the tireless work of rescue and re-homing centres across the UK, many of these animals are given a new life in the loving home they deserve.
“These centres are almost completely reliant on donations and public support and customers collecting VIP Lifelines in store will be a great help in securing the future of vulnerable pets in need.”
Once signed up to the card, members will also receive a 10 per cent discount welcome voucher on their next purchase as well as a list of exclusive offers on food, toys, accessories, Groom Room services and Companion Care vets. In addition to this they will receive quarterly newsletters with useful information and advice specific to the type of pet they own.
Peter added: “Members will receive exclusive product and service discounts, but this will be based on customers' preferences to make sure we’re supporting them with relevant offers for their own VIPs.”
