Industry research conducted by international pet brand flexi has revealed that 66% of pet retailers from across the UK are looking to stock the VARIO System for its innovative modular system and extra accessories that will help to drive consumers to repeat purchase and add to the business bottom line.

Questioning retailers at PATS Sandown 2014, the manufacturer quizzed a broad spectrum of the industry to glean insight from pet retailers on what they think about the pioneering VARIO System and what it is that will most attract them and their customers.

With 60% of those questioned saying customers already walk into store looking for the flexi brand, 53% of retailers said that the LED belt addition and innovative lighting system is the most attractive prospect to consumers - showing that safety and being seen whilst walking the dog remains a key priority.

As well as visibility being of high importance, 73% of retailers said that customers put high quality at the top of their criteria when buying a new leash and are willing to pay more for it, while 46% of those questioned say that the design of a lead was at the top of the list.  

As well as the innovation of the lead benefitting the consumer’s dog walking experience, the brand is also supporting the premium VARIO range by offering an array of retail display solutions; from small counter displays to large one meter peg board presentations to further support sales. These varied display options highlight the unique features of the range, cements what the concept of the new system is and adds buying clarity for the consumer.

UK sales rep Adrian Hind said: “The VARIO System has been an innovation we have been working on for a number of years and we were very interested to know how it is fairing with consumers and retailers alike.

"PATS Sandown was the ideal opportunity for us to speak with our industry and make sure that as a brand we are supporting their needs as well as their customers.”