In This Issue
Cold weather boost to wild bird care sales
Pet product sales become more important to garden centres
Dangerous dogs laws need to change
Distribution move is a success, says Crown Pet Foods
Think profit with 'Think Rabbit' this May
Take the chance to meet overseas buyers
UK dog owners love to holiday with their pets...it's official!
Ageing cat population presents massive opportunity
Easter chocolate warning from vets
Kennel Club criticises National Farmers' Union
VetSpec launches new range of canine supplements
CSJ sponsors International Agility Festival
New Channel Director at Mars Petcare
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Think profit with 'Think Rabbit' this May
 
Supreme Petfoods is launching a 'Think Rabbit' campaign in May and is encouraging retailers to shout loudly about just how important they consider their rabbit and other small furry customers.

Supreme will provide retailers that sign up with goodie bags to give out to their customers.

All registered 'Think Rabbit' retailers will be displayed on the Supreme website as ‘rabbit friendly’ to let customers know just where to go for all things bunny. Posters and the opportunity to sign and display the Think Rabbit Small Furry Promise will make sure that every visitor to a store will be in no doubt that their retailer cares about their rabbit, guinea pig or rodent pet, building loyalty and encouraging repeat business.


To highlight the importance of a high fibre, low sugar diet for these pet species, one of the central themes of this year's 'Think Rabbit' campaign is ‘The Great Fibre Revival’. Supreme is looking for the photo that best sums this up, with the winner set to receive a piece of contemporary art featuring their pet as the star. Retailers can encourage their customers to submit their winning shots (or even have a go themselves) to the Supreme Facebook page www.facebook.com/supremepetfoods.

Taking part in 'Think Rabbit' also provides the opportunity for retailers to sign up to the Happy Hoppers Club – an initiative that brings owners of small furry pets right to the store door.

Regular e-newsletters containing information about pet health and products, as well as money off vouchers, will keep pet owners coming back to their local store again and again. The quarterly retailer e-newsletter outlines all the developments at Happy Hoppers HQ, gives practical advice on how to grow the small furry sector in each store and provides up to date information and advice about pet health, diet and Supreme products to pass onto customers.

With rabbits and small furry pets an ever growing sector, 'Think Rabbit' offers retailers the perfect vehicle to engage with existing customers as well as attract new ones. Join in by signing up at www.supremepetfoods.com/thinkrabbit, emailing thinkrabbit@companionconsultancy.com or telephoning 01284 761107.
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