Pet food manufacturer MPM Products is celebrating after selling its 100 millionth unit of wet cat food.

The Macclesfield-based company marked the milestone as sales of its key brands – Encore and Applaws – continue to grow across 33 countries.

The success comes on the back of MPM’s recognition in the export category at the Macclesfield and Wilmslow Business Awards, for its significant growth in both UK and overseas markets.

The company is now on track to reach its target of £24n turnover by the end of the year and has seen surging demand from consumers in the USA, as well as in Australia and the Asian Pacific.

Julian Bambridge, managing director, said: “We’re thrilled by the popularity of our wet cat food and to have sold 100 million units since its launch. These record-breaking figures are a testament to the hard work of the MPM Products team and their dedication to creating superior pet foods with all-natural ingredients.”

In addition to seeing soaring sales in the wet cat food category, MPM has now sold more than 12 million units of wet dog food over the last five years.