Dutch "Poopy Cat" pet brand arrives in UK by bicycle
Marketing website, The Drum, has reported this week that Poopy Cat is bringing its mischievous Dutch-based brand to the UK with a stunt that has seen the owner cycle 300 miles from its heartland to open its first ‘poop-up store’ in London.
The aptly-named retail space was opened following a red carpet reception at Old Street roundabout.
Interested spectators could go inside the temporary store to learn everything about how to throw out feline faecal matter without harming the environment using biodegradable litter boxes. For those with cats accustomed to more lavish lifestyles, the store also sells cardboard playhouses.
Poopy Cat has built up a sizeable business peddling biodegradable litter boxes in the Netherlands and now wants a share of the UK market. With the second highest cat population in Europe of eight to 10 million as well as an estimated cat litter waste of 234km, the UK is set to experience a pet brand unlike any other.
To launch in the Netherlands back in 2013, for example it rolled out the first cat group The Poppy Cat Dolls with the single “Do you want my purr purr”, which became a viral hit. Another video toured the office (see below) where the cats live and clocked in over 1.2 million YouTube views.
Poopy Cat founder Thomas Vles said: “I know how much the British love their animals and from the overwhelming response we had to our online videos and Kickstarter campaign we knew that the UK had to be next for Poopy Cat.”
Consequently, the UK has a key role in its wider efforts to expand to nine countries this year and sell 100,000 products globally by the end of 2016.
The launch is the latest in the Poopy Cat’s story and has seen it attract investment from Kickstarter to secure a slot to tout its latest campaign at the international Makers Faire in Paris this May.
“We are excited to bring our innovative, sustainable products to the UK and add some fun to product areas that have often been overlooked until now,” said Vles.
