In This Issue
New boss appointed by Pets at Home on basic £580k salary
Pet food supplier hits back at ‘jury still out’ claims
Change at the top for leading pet company
Welsh entrepreneur wins ‘Made in the UK’ award
Contest to get more dogs’ faces on billboards
PetQuip to host first-ever British Pavilion at Superzoo
Pet food firm brings 'hope' to coral reef restoration
Vital supports independent pet trade with catalogue revamp
Dog charity offers fundraising Valentine's gift boxes
Get your own copy of Pet Trade Xtra
Grove Pet Foods bought by Cranswick
Defra reviews guidance on animal activity licensing
Pet Industry Federation hails EU Export Webinar success
Man fined for pet store theft
Su-Bridge releases natural treats range
Sleeping out to raise money for Street Paws charity
Successful trial calls for more cat owner volunteers
The best of last week's Pet Trade Xtra
New ‘all natural’ pet shop to open next week
PATS and Pedigree Wholesale set to celebrate in style
Surge in abandoned ‘pandemic pets’ predicted
UK firm set to become biggest dog services operation

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Contest to get more dogs’ faces on billboards


Fresh dog food company Butternut Box has launched a series of billboards across the UK as part of its #DogsDeserveBillboards competition. 


Hosted on social media, entrants were asked to submit a photo or video of their pet pooch and include a caption explaining why they deserve to be on a national billboard. 


A total of 101 winners were selected to attend a luxury photoshoot which resulted in their dogs’ faces being displayed on eye-catching billboards in Edinburgh and Nottingham. The winners (as pictured) included pups Ruby, Baloo, Loki and Freyja, Malbec, and Scooby and Drew.


In addition, a top 10 ‘People’s Pup’ shortlist was chosen by an exclusive panel of judges, which included radio DJ Scott Mills and dog training guru Steve Mann.


One winner was then selected by Butternut Box’s social media followers to win a year’s supply of Butternut, while the remaining 91 winning dogs in the competition were all selected at random. 


This creative competition was designed with dogs in mind, championing Butternut Box’s ethos that all dogs deserve better, including better chances of getting their furry faces showcased on billboards across the nation. 


Christy McCormick, head of brand and creative at Butternut Box, said: “We’ve had an overwhelming response to our #DogsDeserveBillboards competition, with customers sharing fun and adorable snaps and videos of their pets. 


“We're delighted to be able to bring a smile to dog lovers' faces with our billboards.”


The pet parents of Levi commented: “We’ve really enjoyed being a part of the #dogsdeservebillboards project, the meet & greet team in Birmingham stood out as being really welcoming and inclusive.  It’s not every day you get to take part in a photoshoot, so we loved that we were all able to come along, see the setup and meet the team.  


“Seeing Levi up on the big posterboard was especially exciting – a fantastic way to welcome in 2022.  The whole experience exceeded all our expectations and reflect the reasons we chose Butternut Box in the first place – because dogs and their families, deserve better.”


For more information on Butternut Box please visit:

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