UK pet firms honoured with Queen's Award
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Leading UK pet brands – TastyBone, Fish4Dogs and Symply Pet Foods – have all been honoured with a Queen's Award for Enterprise in the International Trade category.
Part of the Lancashire based pet food manufacturer, Pets Choice, TastyBone is the UK’s leading manufacturer of nylon, edible, rubber chew and play toys for dogs. Focused on export as the core growth strategy, TastyBone has expanded from humble beginnings into worldwide distribution in a very short period of time. Bestowed with the UK’s highest accolade for business, this award is a fantastic achievement for the brand.
CEO, Tony Raeburn (above) said: “Winning a Queen’s Award for Enterprise is an incredible achievement and we are honoured to have been awarded such a prestigious accolade."
The TastyBone brand has seen success throughout many different export countries through country specific consumer marketing, tailoring relevant flavours or products dependent on demand and performance.
Tony Raeburn continued: “Starting as a UK sales based brand, it was soon found that there was a demand for premium pet accessories in other countries. Following further quests by retailers, TastyBone could see the potential of launching into the export market and has since expanded into 18 countries worldwide.”
TastyBone became part of Pet’s Choice in 2016 with export sales continuing to grow since joining the pet food manufacturer’s group of brands.
Since its launch in 2009, Symply Pet Food has enjoyed eight years selling high quality products to over 35 countries, with a particular stronghold in European and Asian markets. Its brands now include Canagan, Symply, Piccolo and the Cheshire Cat’s Garden.
Symply Pet Foods Director James Milbourne said: “We are incredibly proud to receive this award for our achievements in overseas markets, which is testament to the dedication, hard work and collective focus of our team, distributors and suppliers."
At Fish4Dogs overseas sales have grown 267% over the last six years and the proportion of sales exported has increased to 60% of total sales.
Fish4Dogs CEO Graham Smith said: ‘This is a fantastic award and testimony to a world-class product and the work of our passionate teams in the UK and internationally. It shows that we are punching well above our weight.
"Reasons for our success include our excellent customer service, inventory and export management and our new product development pipeline where we create at least one new product per year to further meet our customers’ needs."
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