Forthglade has this week confirmed a £6m investment from Piper, the leading specialist investor in consumer brands.
Forthglade has been making high quality natural dog and cat food for over 40 years. Based in Devon, the business develops its own recipes using a combination of nutritionally balanced ingredients with added vitamins and minerals that contain no artificial colours, flavours or preservatives.
Forthglade produces its range from its own manufacturing facility and is one of the most affordable premium brands on the market. It was an early pioneer in providing grain-free products alongside its core range of natural foods and at least 95 per cent of Forthglade ingredients are sourced in the UK, many as locally as possible.
While consumers have become increasingly aware that their pets deserve to be fed as well as themselves, Forthglade’s philosophy has always been: ‘If you’re not prepared to eat it yourself, don’t feed it to your pets.’
Gerard Lovell, Joint Managing Director of Forthglade, said: "Although we were approached by other potential investors, Piper demonstrated the value it will bring to our brand and has already had a significant impact on the business. It was this, combined with the team’s undeniable passion for creating brand legends, that set Piper apart from other investors."
“The Forthglade business has come a long way over the last five years. As a company we’ve invested heavily to support the growth of the business. These investments along with the dedication from our team, and the support from the trade, have enabled Forthglade to flourish. We’re thrilled that the Piper team share our vision for the future,” explains Lovell.
Libby Gibson, a Partner at Piper, said: ‘We approached Forthglade having seen how passionately customers and, most importantly their pets, responded to its products. We believe there is a significant market opportunity to develop Forthglade into a household name and become the leading natural pet food brand for happy and healthy pets."
As part of the deal, food industry veteran Peter Farquhar, previously chairman of Dorset Cereals and Clipper Tea, has joined Forthglade as chairman.