Happy Paws®, have had a busy year since they won the 'Highly Commended' award at PATS Sandown this March for their innovative dog gadget - the Easy-Tie. Following their success of PATS, Happy Paws® decided to exhibit at Interzoo - the world's largest trade fair.

The Easy-Tie is a dog accessory that allows owners to Easily, Safely and Quickly secure their dog to a cafe table, bench, railing orcar head rest, without removing the lead from the collar, allowing owners to remain in control of their dog. It is about 10x faster than what they have coined the 'Old Way' of securing your dog.

You can see a short 1 minute video here: tinyurl.com/nuk08x9

Managing Director and founder of Happy Paws®, Tim Joannides told Pet Trade Xtra, "We really had no idea what to expect exhibiting at PATS or Interzoo. What we did know was that we had a fantastic dog safety gadget that was a great add-on product for dog leads and collars and that we wanted the world to see it!"

After demonstrating the product to some Fressnapf buyers (the biggest pet chain in Europe), Tim received one of only 20 sought after Innovation Tickets, inviting him to present it to the Fressnapf buyers at their Headquarters in Germany.

On 10th July, Tim presented the Easy-Tie and was later that evening crowned the Innovation Award Winner 2014, beating off competition from companies across the globe. This Innovation Award automatically puts the Easy-Tie into 1,300 Fressnapf stores across Europe - something Tim says was "unexpected and thrilling."

The Easy-Tie has also just been stocked with Pets Corner and is already in well over 150 independent stores in the UK.

Happy Paws® has only traded for 6 months and the Easy-Tie is already being sold in 16 countries. They aim to be one of the market leaders of innovative pet products within 5 years. With a pipeline of fun and functional products, Tim and the rest of the Happy Paws® team say they are looking forward to bringing British innovation to the pet industry, solving everyday problems and making life with pets more enjoyable.

Tim's closing words were: "Although we are selling worldwide, our focus is our UK customers.  We are developing many other pet innovations soon to be launched…keep your eyes peeled!".

Visit the website:  www.happy-paws.net or speak to one of the Happy Paws team on: 01792 346226