Lily’s Kitchen, the award-winning makers of organic, natural and wild food for pets, is upping the ante across the pet food market with a re-launch of its proper food for cats. June marks the launch of a new complete dry recipe Crunchy Nibbles as well extending the range of the successful tins with a further two wet foods.
New Whiskerlicking Turkey & Trout Terrine is a complete food brimming with goodness. This grain-free recipe is made with lots of high quality freshly prepared meat and fish, which is easily digestible and combined together with a dash of salmon oil and super-food spirulina for healthy skin and gleaming fur.
New Fabulous Country Game Feast is a mouth watering complete food and again a grain-free recipe. It’s filled with freshly prepared beef, rabbit and duck to provide an abundant source of high quality digestible protein for optimum nutrition.
Henrietta Morrison, Founder and MD of Lily’s Kitchen comments: “After launching our first two recipes in tins we have been delighted with the success we’ve achieved to date with customers and stockists are crying out for more flavours to fill their shelves.
"Our new range will add value to the category, the format being perfect for multi-cat households. And the new recipes, which contain the highest quality ingredients will bring an injection of excitement and touch of sophistication to the cat tin segment.”
The two new recipes will be available in addition to the existing best sellers, who also get a recipe name revamp – Succulent Chicken Parfait and Delicious Salmon & Turkey with Prawns.
The range of four recipes comes in 400g tins RRP £2.49.
Following on from the new wet food recipes, Lily’s Kitchen Crunchy Nibbles are a world first - a nutritious dry food for cats made with only freshly prepared meat and fish together with vibrant vegetables and botanical herbs. By using only freshly prepared real meat and never meat-meal or rendered meat, the food is far more digestible and provides a high quality source of protein. The recipes are also grain-free and are now a complete food. However, Lily’s Kitchen recommends dry food to be fed as a crunchy companion to wet food and not just by itself, which is better for cats’ overall health.
Crunchy Nibbles Delicious Fish is made with seven types of fish, packed full of Omega 3 and 6 for lustrous shiny coats, L-Carnitine, a nutrient beneficial for fat control, together with seaweed for dental health to help reduce plaque and calculus.
Crunchy Nibbles Delicious Chicken is made using only freshly prepared free-run chicken for improved digestibility, added L- Carnitine and a sprinkle of carrot flakes and flaxseeds.
Both recipes use specially selected blend of botanical herbs for cats, including milk thistle seed to help look after the liver, cleavers, a wonderful herb which helps detoxify and chickweed, a herb with a high nutritional value and can help with itchy skin.
The new complete dry recipe will be launched in a new sized tube to encourage new customers to trial the food, resulting in even greater sales!
Both recipes will be available in a new 300g tube RRP £3.99
To celebrate the launch of all these new recipes, Lily’s Kitchen has given the whole cat range including the certified organic trays, an eye catching new look designed to increase stand-out on shelf and provide clearer messaging to the shopper.
For more information visit www.lilyskitchen.co.uk
