Peter Dimambro, the owner of award-winning The Pet Centre Minehead in Somerset, was shocked when he received an email offering him the chance to win a £20 gift voucher to be spent in Pets at Home store...

"As a pet shop I found this enewsletter quite insulting," said Peter. "I do wish people who use technology would learn to use it properly."

The Pet Centre Minehead was voted Pet Retailer of the Year in 2014 by the Pet Product Retail Association, after it received comments like “this shop is extremely friendly, and offers very knowledgeable advice and information," and "they have a fabulous reputation with their customers, offering an excellent range of products.” 

So Peter was more than a little surprised to receive the communication.

Peter added: "I did actually reply to the email but I haven't received any further communication."

The nearest Pets at Home store is 25 miles from The Pet Centre Minehead, and Peter has no intention of visiting it any time soon.