In This Issue
The Pet Charity launched to promote the joys and benefits of pets in society
Nestle Purina pet food factory’s pledge to reduce pong
Pooch & Mutt’s Pocket Packs available through Pedigree Wholesale
Andy Reed takes over as MD of Crown Pet Foods in the UK
Commercial Sales Opportunity for Pet Trade Xtra
Pets at Home float named Deal of the Month
PetQuip to organise a British group stand at Zoomark 2015
Groundbreaking clinical study proves benefit of YUMOVE
New ‘keep fresh’ packaging designed to ‘sell’ bird seed at the fixture
Global Herbs announces winner of iPad Mini competition
Ancol appoints new Territory Manager
Scruffts chance to qualify for Crufts
Pedigree dogs 'are as healthy as mongrels', say scientists
Former GIMA director Neil Gow joins Glee team
Stolen Crufts champion Chihuahua Xena found safe
Pet supplies sign stolen
New two-pets-only rule for Leeds council tenants
KCAI education weekend open to all canine professionals
Otis the Akita breaks agility club record
Store Easter chocs away from pets, warn BVA pets
Four-foot snake stolen from Newport pet shop
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Groundbreaking clinical study proves benefit of YUMOVE



Veterinary scientists have given the first ever clinical proof of the effect of joint supplements on dogs' mobility, following a rigorous two-and-a-half year research study into YUMOVE.

State-of-the-art activity monitors, which were originally developed to track wild cat movements on the African plains, were used by specialists at the Royal Veterinary College (RVC) to record dogs' mobility levels in their home environment for 42 days. In the placebo-controlled study the dogs on YUMOVE were significantly more mobile after just 6 weeks of use.

It's the first time a joint supplement has been clinically proven and in such a short period, meaning YUMOVE can be recommended to dog owners with confidence.

The clinical study was sponsored by YUMOVE manufacturer Lintbells Ltd, who announced the results at the prestigious veterinary event BSAVA Congress this month.

Co-founder Dr John Howie said: "This is a really exciting development for us, because although we had significant feedback from dog owners and vets about how well YUMOVE worked, we felt it was important to establish independent, rigorous clinical evidence.

"There is a great deal of uncertainty and confusion when it comes to joint supplements but this study will give clarity to those advising dog owners."

Lead investigator at the RVC Dr Matthew Pead declared the study a major step forward for canine mobility.

"It took nine months of careful planning to ensure a robust methodology was developed to provide clear clinical results that can be relied on with confidence," said Dr Pead.

Dr Howie concluded: "With an estimated 1.2 million dogs suffering from joint and mobility issues and only approximately 10 to 15 per cent receiving a nutritional supplement, Lintbells believes that providing an affordable, proven product that owners can rely on will uncap the significant market opportunity for specialist pet suppliers."

For more information please visit www.lintbells.com

Pictured: Dr Matthew Pead (left) and Dr John Howie at BSAVA Congress.

 

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