Westland Horticulture, which owns the successful Bucktons, Nature’s Feast and Peckish brands, will be showcasing a range of new products at PATS Harrogate in September.
The Bucktons brand continues to develop and invest in the pigeon, indoor bird and aviary category. The brand has been busy conducting ongoing research and a new website launch earlier this year, which provides easier navigation and helpful information. Bucktons remains a principle sponsor at key events such as the annual British Homing World Show of the Year in Blackpool and is a prominent name at such main events.
As part of the company’s continual development, Westland’s Nutritional Technologist, Lorron Bright strives to keep the company ahead in the market through product innovation and quality. Lorron says “Bucktons has been an important project for me this year and we’ve made a lot of strong progress. My role allows me to keep looking forward and I’m excited about opportunities for the future.”
Nature’s Feast has broadened its product range for the new season with the launch of new feeders, dining stations, wooden nestboxes and bird tables. Since the brands re-launch last year, Nature’s Feast has gone from strength to strength finding unique and innovative ways to not only provide ease of use but add durability to its products. These high quality features are showcased in some of its bird tables, with a unique opening lid design and metal rot resistant feet; fresh and exciting for the market, whilst remaining stylish and practical for the consumer.
The company’s Peckish brand continues with its significant amount of investment to attract new consumers to the market, the only brand investing in growing the category. As currently the only wild bird food company advertising through television, Peckish will once again promote the brand this winter, through a £1m TV, press and digital campaign. Not only does the brand heavily advertise to support its sale of products, it also has the Calvita nutritional element ensuring birds are provided with the nourishment they need.
Rachael Dickinson, Senior Brand Manager for Westland said “PATS is always marked firmly in our calendar as it’s an excellent opportunity to showcase our bird care brands. It’s a wonderful chance to speak to our customers and gain insight from those closest to our product. We wouldn’t miss it!”
To find Westland Horticulture, head for stand E21, or to book a meeting during the event, email Rgreenwood@westlandhorticulture.com
