In This Issue
Secrets of success of an award-winning pet store
Break the mould with Hill's Ideal Balance
Easy-Tie is an ingenious dog accessory from Happy Paws
Seven major prizes up for grabs at the PetQuip 2014 Awards
Killer diet threat to millions of UK pets
Fat cat Bailey is double the weight of a healthy cat
Pet Fit Club 2013 winner Jack Russell terrier Ruby sheds one-third of bodyweight
Funky and colourful pet bowls are a winner for PetDreamHouse
Ceva launches national TV advertising campaign for Feliway
Retail outlook for pets market is positive
Stocking Stone’s snack bars lead the way in the active dog market
Pets At Home appoints Paul Moody as Non-Exec
Special offers on pond fish from Prestopets
Product Brochure for Animal Instincts range from Pedigree Wholesale
Ceva’s sponsorship of Crufts to boost sales of Adaptil
Motorola's pet monitoring system proves a hit
BirdMat is a simple away to attract garden birds
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Ceva launches national TV advertising campaign for Feliway



Ceva Animal Health is launching a national TV advertising campaign to highlight the benefits of the UK’s leading veterinary behaviour product Feliway among cat owners.

Featuring the ‘Feliway’ purple cat playing happily in the home with its family, the 30-second advertisement will have three interchangeable voiceover options to raise awareness of common feline behaviours such as scratching and spraying furniture, loss of appetite and lack of interaction with the family. 

The campaign, which has the strapline ‘Happy Together’, will target ABC1 women and will be aired across ITV (London, South East and Midlands), Channel 4 (London, South and Midlands), ITV3, More4 and Film4 from 4 April.

For further information, please contact your local Ceva territory manager or contact 01494 781510.

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