In This Issue
Register now for the ultimate visitor experience at PATS Sandown
Dog Rocks announce Partnership Programme with a tempting range of benefits
Record number of new products will be unveiled
Top class seminar programme offers invaluable retail advice
Busy time for pet suppliers at premier shows and exhibitions
‘An English Garden Party’ is a big success for Lily's Kitchen
VARIO lead system proves popular for flexi at Crufts
Billy+Margot launches super premium wet dog food
Great response to Natural Pet Treats
Success story continues for Natures Menu
Pet Munchies launches with new Chicken Dumbbells at PATS
Clean Sheets from Animology create huge interest
New look and new products for Precious Pets London
Exclusive freezer deals from Natural Instinct at PATS Sandown
Feelwells creates a new Grain Free Training Treat
New £1 Treat Pocket Packs from Pooch & Mutt
PetQuip Awards to be held during PATS Harrogate in September
Ricky the poodle is Crufts 2014 Best In Show champion
Molly voted UK's top dog hero at Crufts
Petlog presents microchip scanners to Kennel Club breed rescues
Rescue dogs model for Ancol's new trade catalogue
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Molly voted UK's top dog hero at Crufts

Molly, a Cocker Spaniel from Benfleet in Essex, and her owner, Lucy Watts were the special stars of Crufts on Sunday as Molly was announced as the winner of the Crufts Friends for Life 2014 competition. 

Molly and 20-year-old Lucy were voted the most deserving winners out of five shortlisted finalists by the British public. Lucy has a life-limiting rare genetic illness called ehlers danlos syndrome, that has left her in a wheelchair, needing to be fed into her bloodstream and in a lot of pain. Lucy was isolated, withdrawn and unhappy but Molly has given her independence again and taken the focus of strangers away from her condition, giving her the confidence to live the remainder of her life, in a way she couldn’t have dreamt of before.

Now, instead of being shy and withdrawn she will take Molly to agility training and she has even spoken in parliament. And when she can’t get out of bed for days, or even weeks, Molly never judges and can always make Lucy smile.

The proud winners were announced by Chris Amoo of band The Real Thing fame, in the NEC Arena at Crufts. The presentation was broadcast live on Channel 4. They were also given a cheque for £1,500 from the Kennel Club Charitable Trust for their chosen charity A.I.D for Dogs.

Speaking about their win, Lucy said: “This is just fantastic. It is just wonderful what Molly has done for me. She has given me a purpose, a reason to live, a reason to keep fighting and a reason to carry on.”

She continued:  “Molly has not only given me confidence but also independence to live what remains of my life in a way I couldn’t have imagined before. For the first time in six years, I went out on my own and took her for a walk. It was such a liberating experience.

“Being in a wheelchair can be an isolating experience; people don't know how to talk to you so often they don't include you. I found that really hard but when Molly came into my life it was like my wheelchair didn't exist, people started talking to me and including me. Suddenly I was a part of society. Molly did that. She broke down the barrier between the able and disabled for me. I now feel included, wanted and important and the bond between us is unbreakable.”

Friends for Life is a competition which celebrates dogs that have truly earned the title of man’s best friend through bravery, support or companionship.

Caroline Kisko, Kennel Club spokesperson, said: “We congratulate Lucy and Molly on winning this year’s award; their story is incredibly moving and highlights what wonderfully loyal and great companions our four legged friends can be.

“Each and every one of the dogs in the final has helped to change and improve the quality of their owner’s life, showing unwavering loyalty to their owners and are a great example of the incredible difference that dogs can make to people’s lives.” 

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