Newsletter - Pet Trade Xtra - Issue 37 - Pure Pet Food goes from strength to strength

In This Issue

Natural dog company sees fortunes rise

New raw cat food from experts Natures Menu

Pure Pet Food goes from strength to strength

OATA welcomes jail sentence for illegal coral importer

James & Steel clinch huge export deal for CornCat litter

Applaws set to launch senior cat range

Confused.com sponsors The Pet Show

Rescue dog gets Good Citizen status

Natures Menu employ extra staff to cope with growing demand

CSJ supports Pet Blood Bank

'Hopeless' dog set to compete in national gundog event

Skinner's to sponsor Kennel Club event

Sainsbury’s launches luxury pet food range

Owner saves puppy's life using dog-CPR

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Pure Pet Food goes from strength to strength

Pure Pet Food, which has just been tipped as one of 20 UK young entrepreneurs to watch in 2013, has successfully launched its retail range at the award-winning Scampers Pet Shop...

The company was featured in Pet Trade Xtra at the beginning of May (see link to full interview below), and is seeing its business take off in a big way.

"Piers Smart at Scampers has been a big help so it was great to launch our retail range there," said Dan Eha, who started Pure Pet Food with childhood friend Mat Cockcroft. "We had a great time at Scampers and got some really good comments."

Piers told Pet Trade Xtra: "The new product is going great in our store and we have already sold 12 packs in first weekend – that's great for a new product like this."

The top 20 UK young entrepreneurs to watch in 2013 list is produced by Your Hidden Potential. To find out more click here

"We also recently spoke at the young enterprise company of the year awards in Westminster, where we were asked to talk about our struggles in getting to market and the importance of innovation," added Dan. "It has been a remarkable few months and hopefully exciting times lie ahead."