Pure Pet Food duo eat own dog food to impress Dragons
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Don't forget to see how Pure Pet Food duo Daniel Eha and Mathew Cockroft fared in the Dragon's Den this Sunday (BBC2, 8pm). We can tell you they even ate their own dog food in a bid to impress the Dragons.
As Pet Trade Xtra reported last week, the award-winning team will be entering the Dragons' Den as they bid for investment in their growing business.
The pair, who won the PetQuip Product of the Year Award 2013 for their innovative pet food, are currently being featured in a trailer for the popular TV series.
"We've had amazing success with our business but we thought that applying to appear on Dragons' Den would elevate us to even greater heights," said Mathew.
"We are in the process of producing new packaging for our product - going from a pouch to a box to make it simpler to use - and it has taken quite a lot of investment, so we sought the help of the Dragons.
"I'm not allowed to say too much about our appearance but it was quite daunting to appear in the Den."
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