HSBC, one of the world's largest banks, has recently commissioned and filmed a video case study about Group55 and its multi-award winning pet brand, Animology.

The Lancashire based company, who were recently named as the North West Micro Business Of The Year in the FSB WorldPay 2014 Awards, was chosen by the HSBC as a case study that could inspire future customers and showcase the benefits of becoming a HSBC business customer.

The film, now available on the HSBC website, has captured the spirit of determination and inspiration that has enabled Group55 to become a globally leading pet care brand.

The story behind the company’s growth is provided by Group55’s Managing Director, Stephen Turner, whose passion for the company shines through when describing the journey that has ultimately led to his company selling products in over 40 countries worldwide.

Group55 Managing Director, Stephen Turner, said: “We are thrilled to have been chosen by the HSBC. To be recognised by one of the biggest and most successful corporations in the world as a company that can inspire future businesses shows just how far Group55 has come in recent years.

"Through the passion, dedication and entrepreneurial spirit behind Group55, Animology has developed into a power brand that is recognised and trusted throughout the pet industry and as a company, we are confident in the direction that we are heading."

With the financial support provided by the HSBC, the last four years have seen Group55 go from strength to strength. Along with the continued support from HSBC, the growth of Animology continues as new product development contributes to retaining an engaged and loyal customer base.

The video is now available to view on the HSBC Business Banking website - http://www.business.hsbc.co.uk/1/2/business-banking/customer-stories/group-55