Eukanuba has pledged to support Kennel Club Breed Rescue organisations as the supplier of premium nutrition and rehoming packs. The Eukanuba Breed Rescue Support Programme, in partnership with the Kennel Club, was launched at Discover Dogs.

The new Eukanuba initiative aims to help charities reduce their dog food bill and assist owners with their new rescue dog. The pet nutrition brand and the Kennel Club are passionate about improving the lives of all dogs.

Rosemary Smart, Kennel Club Chief Executive said: “Both Eukanuba and the Kennel Club aim to provide all dogs with the best quality of life. The Kennel Club has been working with breed rescues around the country for a number of years now, supporting their good work as they help dogs in need and provide owners with expert advice.

“We are delighted that Eukanuba has recognised the wonderful work of the Kennel Club Breed Rescue organisations and has chosen to assist them in their work by supplying much needed food and rehoming packs.”

Eukanuba invites breed rescue organisations to join their Breed Rescue support programme. Eukanuba will supply its breeder bags of premium nutrition to breed rescues.  In addition, members will be able to order rehoming packs, to hand over to new dog owners, allowing the rescued dogs to continue on Eukanuba high quality nutrition in their new home. 

These packs will contain a bag of Eukanuba dog food, nutritional information, a handy measuring cup and a coupon for £5 off the new dog owner’s next purchase of Eukanuba.  In addition, for every five new dog owners who sign up to the Eukanuba Saver Club, run by online retailer GJW Titmuss, the breed rescue will receive a free large bag of food.

Mike Bloxsome from the Eukanuba Breed Team said: “At Eukanuba, we are proud to support the wonderful breed rescue organisations that are affiliated with the Kennel Club. We wanted to help the hundreds of organisations as well as the individuals who work around the clock to help all different breeds of dog in the UK.

“We are looking forward to rolling the initiative out and hope it will make a big difference to the lives of dogs needing rehoming in the UK.”

Picture Caption: Mike Bloxsome and Julie Nottage from Eukanuba Breed Rescue Team along with Rosemary Smart, Kennel Club Chief Executive and breed rescues; Bulldog Rescue & Rehoming Trust, British Briard Club Rescue and Valgrays Border Collie Rescue