In This Issue
Vital Pet Products issues 'open letter' to independent retailers following launch of Waitrose pet website
Retailers react strongly to Waitrose move
UK Pet Retailer of the Year launches 'Wash the Dog for Christmas' campaign
Pet economy drives £6bn of spending in the UK
Pet industry creates more jobs...but salaries still lagging behind
Over 80% of stand space sold for AQUA 2015
More stockists needed for growing homemade treats business
Animal Kingdom solves the problem of dogs eating too fast
SureFlap launches its SureFeed Microchip Pet Feeder
New partnership for Billy+Margot adds value to customer base
Ceva hosts webinars on fireworks advice
Tellington TTouch offers practical help ahead of firework season
International interest in PATS set to grow with move to Telford
Great British Bake Off inspires owners to cook treats for their pets
West Yorkshire woman Christie Hanson named UK Pet Owner of Year
Blooming Pet Products adds Gut Health to its range
New range of treats from Hollings
Experts warn pets are actually harmed by being petted
Animal lover who ran Bury pet shop celebrates 102nd birthday
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Tellington TTouch offers practical help ahead of firework season

Firework season is a very stressful time for dogs and many owners will be seeking advice from their vet or pet shop to find out how best to help their dog during this period. There are many different solutions that can help and The Tellington TTouch training method has wonderful applications for helping dogs during firework season or for any dog that is noise sensitive.

TTouch is a gentle training method, consisting of a series of circles and lifts as well as groundwork exercises to make your animal more aware, more balanced, and less stressed.

Practitioner Toni Shelbourne explains: "Tellington TTouch (TTouch) was developed over 30 years ago by Linda Tellington Jones. The method uses non-habitual movements of the skin to improve the posture of an animal. As posture affects behaviour, the animal's symptoms decrease as they come into balance. An animal requires physical, mental and emotional balance to be able to simply act, not react to a situation.

"Think of a saying you use to describe being frightened like, 'tuck tail and run' – this beautifully describes the posture that a noise phobic animal can adopt. The posture then 'tells' the dog how to behave – in other words, in a fearful way. Change the posture and a different message is sent, the behaviour diminishes and hopefully disappears over time. There lies the beauty of TTouch, it gets to the emotional core of the issue and helps the dog to change their perception of a fearful stimulus.

"As the dog can now rationally think its way through the problem, the desensitisation training, if still needed, becomes much more effective. They can now think due to not having to act in an instinctive fearful response. TTouch can be the long term cure as well as the on the spot relief. Better still it is easy to learn and you can do it yourself in the comfort of your own home."

Tellington TTouch Earwork

Dogs have mobility in their ears which can mean that they can hold tension here. Gentle strokes of the ear to the tip can help release that tension. This may also help stop a dog going into shock in the event of an accident. When doing earwork it is important to support the head with one hand. Work on the ear the opposite side to the side you are supporting (see picture above). With the thumb on the outside of the ear and the folded forefinger on the inside slide the hand from the base of the ear to the tip. Try and change the angle on each slide. You can also do circular TTouches on the ear. 

To make circular touches work from the base of the ear to the tip (picture left) These cicles need to be light, slow and a circle and a quarter. Generally in TTouch we work clockwise, but some dogs may prefer it anti-clockwise.

AmPet offers a couple of solutions that can really help with noise phobia, within the TTouch tool kit – Body Wraps and Thundershirts.

Practitioners for years have been using body wraps to help dogs, horses and even cats. Instructor Kathy Cascade explains: "One of the most useful tools of the Tellington TTouch method is a simple ace bandage known as a 'body wrap'. For years, TTouch and TTEAM equine practitioners have been using body wraps to influence an animal's posture, movement, and behaviour. Sometimes the result is subtle, as when a horse picks up a foot to step into a trailer when he couldn't do it previously, and sometimes the result is seemingly miraculous, as when a dog that is terrified of thunder storms or fireworks is able to calmly lie down and sleep through the noise. How can a simple piece of cloth have such a wide ranging influence on an animal? Part of the answer lies in how the sensory information from a wrap is processed in the animal's nervous system.

"Typically, a body wrap is applied to an animal's body in some sort of figure eight fashion, making contact around the chest and crossing over the back, sometimes extending to the hindquarters. "While the wrap is applied comfortably, it is never put on tightly, as the purpose is simply to bring awareness to the area of the body it contacts, rather than for any type of support. Because of the slight stretch inherent in an ace bandage, the contact provides a light sensation of pressure against the body that also moves slightly as the animal moves. This has the effect of bringing a heightened attention to or awareness of how an animal is using his body parts during movement." More information can be found on the other side of this sheet.

Another product, recommended by vets, dog trainers and Tellington TTouch practitioners that can really help is the Thundershirt. Tellington TTouch Instructor Marie Miller says: "When a dog is in a highly aroused state because of fear or frustration, his latent nervous system takes over and he just reacts to his environment. His response may be to deflect, flee, freeze or protect himself, rather than observing his environment, thinking and then offering a learned, measured response. When correctly fitted, these shirts exert an even pressure around the chest, shoulders and ribcage. Used with Tellington TTouch body and ground work, they can be particularly helpful to calm a dog so that they are able to observe and think, rather than just react.

"These shirts, were designed to help dogs who suffer fear of thunder and, indeed, they help many dogs in this way. However, they can also be very useful when working through retraining programmes with dogs who are reactive or shy and those who do not travel well."

More information about Thundershirts and TTouch wraps can be found at www.ampetproducts.com or www.thundershirt.xtradog.com

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