Radio Systems Corporation, owners of the PetSafe and SportDOGbrands, has appointed Sandra Lawler as Customer Care Manager for Europe.

In her new role based at the European headquarters in Dundalk, Ireland, Sandra will be responsible for the overall direction, coordination and evaluation of customer care for the PetSafe and SportDOG brands across Europe, to include: Scandinavia, the UK and mainland Europe. Highly experienced, Sandra’s impressive track record includes 18 years’ experience gained working in customer care roles, frequently in a multi lingual capacity.

Sandra commented: “The chance to join a dynamic organisation undergoing incredible growth and with a strong focus on innovation was too good an opportunity to miss. The Radio Systems values really resonate with me as a pet lover and I’m looking forward to being part of the team.”

Radio Systems Corporation International Marketing Director, Angela Critchley added: “Our business continues to undergo considerable growth across Europe and Sandra will play a key role in helping us to maintain the high levels of customer care that our customers rightly expect. Undoubtedly she brings extensive customer care experience to her new role and this, combined with her values and enthusiasm, make her a great fit for the team - we’re delighted to welcome her on board.”

Radio Systems Corporation re-located its European headquarters including its multilingual customer services centre to Dundalk in 2012. There are currently 25 people based at the European operation in Dundalk which trades as Radio Systems PetSafe Europe Limited.