In This Issue
Warning about e-cigarettes and dangers to pets
Pets At Home workers could pick up £240k each from flotation
Scampers educates confused owners after Channel 5 programme
Revenue-generating dental range from Beaphar
First there was Fish4Dogs...now there's Fish4Cats
TV star David Tennant narrates new Dogs Trust advert
Pedigree refreshed the packaging of its leading range of dog treats
New code of practice launched to encourage responsible pet ownership
Amazing finalists named for Crufts 2014 Dog Heroes contest
Book early for funded spaces at overseas pet trade exhibitions
Kennel Club Charitable Trust opens Flood Fund for dogs
Plan for pet shop at illegal puppy farm site thrown out by town council chiefs
Portrait of 2013 Best in Show winner to be presented at Crufts
£2,000 snatched from West Sussex pet shop
Poundstretcher aims to muscle into petcare market
Barking Heads and Meowing Heads now available through Vital Pet Products
OATA heralds review of Live Import of Fish Act as a good outcome for the industry
Revamped bird hide launch a success
Ceva launches puppy blog on Adaptil website
Gundog breeder Maddi Burchell joins Veterinary Thermal Imaging for Kent
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  5,077
  • Average openings per issue:  2,051
  • Average page views per month:  13,576

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Gundog breeder Maddi Burchell joins Veterinary Thermal Imaging for Kent
 

Veterinary Thermal Imaging (VTI) has announced that Maddi Burchell has joined the team, and will be based in Kent.

Maddi breeds and trains gundogs with her husband, and is also involved in the equestrian industry, having an impressive list of related qualifications.

“As a trainer and breeder of gundogs, I know how much strain can be put on working dogs, especially at the height of the season,” says Maddi.

“Thermal imaging is a great tool for checking those dogs over for any injuries sustained in the field. I love this technology because of its ability to pick up on areas of interest up to three weeks before clinical signs are shown, allowing the dog to be treated or rested.

"In breeding dogs, the imaging allows me to keep an eye on any back or joint pain that can be associated with giving birth or covering with male dogs.”

VTI offers a non-invasive and fully mobile thermal imaging service that can be used as a diagnostic tool, to monitor the efficacy of a treatment, for management and more.

The state of the art infra red cameras used map heat patterns across an animal’s body, showing areas of interest in the form of hot spots and cold spots. A detailed report is produced and sent to the animal’s vet as well as any professional involved in the animal’s care.

“We’re thrilled to have Maddi join the team,” says Helen Morrell, MD of VTI.

“She brings a wealth of canine and equine knowledge to the company, which works perfectly with what VTI has to offer. Understanding the needs of working dogs and performance horses, as well as pets, is essential, as is a great attitude and in-depth knowledge of anatomy and biomechanics, all of which Maddi has.”

VTI is a nationwide, all species, thermal imaging service. It’s affordable (with scans starting from just £40 plus travel for dogs) and takes place at the dog’s home or wherever requested. There’s no need to sedate the animal or transport it and the scan is entirely non-invasive. To find out more, see www.veterinary-thermal-imaging.com, or call 0844 544 3314.

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