In This Issue
Natures Menu aims to win at home and abroad
Residents angry over plans to turn pet shop into an off-licence
Hot deals on offer at Pedigree Wholesale trade show
AATU is the Aston Martin of the natural pet food market
Lily's Kitchen launches 'superfood' snack bars for dogs
Nikon's new camera mount presents a dog's eye view
Key overseas buyers of garden and pet products to meet British suppliers at Gardenex and PetQuip event
Eco-Concept pet housing made from recycled plastic and wood
Two new products added to PetSafe's FroliCat range
Billionaire spends £20,000 on gold Apple Watches for his dog
Retailers urged to reject dyed fish for sale
Devonshire dog fed a Devonshire diet wins Devon County Show
International digital marketing manager appointed by PetSafe owners
Reptile collector jailed after breeding rodents as food for pet snakes
Pet dog who vanished chasing a rabbit turns up 150 miles away
Be ‘in the pink’ and raise money for charity with a hoodie
Winner of £1,000 worth of Johnson's 4fleas stock announced
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Nikon's new camera mount presents a dog's eye view

Nikon has come up with a new twist on camera mounts. While most people attach their camera to a helmet or bicycle handlebars, this one fastens to a pet dog.

Not only that, but it also reads an animal's heartbeat, and can be set to snap a photo when the rate rises above a certain level – so the dog's owner can see exactly what has got him excited during the day.

Nikon has named its initiative Heartography. The mount works just like a standard heart rate sensor you would wear to the gym – it reads the dog’s heartbeat, and sends the information to the camera wirelessly over Bluetooth. The Pro Trinket microcontroller is coded to activate the shutter once the heart rate reaches a certain threshold. Then the servo arm depresses the shutter button and snaps a photo.

Owners had better hope their dogs – or amateur ‘phodographers’, as Nikon would have it – are excited by sunsets and nice vistas, and not certain parts of other canines.

The idea is to “literally connect emotions to every photo”. It’s just a concept at the moment, but it could be made real for humans.

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