Natures Menu is on target to sell over 1,000 freezers for its RAW pet food in 2015, a remarkable achievement when you consider that each freezer generates on average £12,000 in sales per year for the independent pet trade.

"In 2014 we sold over 500 freezers to the pet trade in the UK, and this year they are on target to double freezer sales," said Peter Roy, Natures Menu business development director.

"Sales have traditionally been focused on the chest freezer. “It’s a great way to get started for those unsure about sell frozen pet food." 

Entry level freezers start at £495  plus VAT and Natures Menu contributes over £300 of product with their freezer deals.

Natures Menu was overwhelmed with interest at PATS Sandown in March when it launched the upright and overhead units. Last year they had some interest in uprights, but the chest freezers dominated sales. 

"Over 50% of the 188 freezers sold since PATS have been either the overhead or upright units," added Peter.

"Whilst the chest freezers hold excellent stock levels, and lower initial cost, the new additions add some theatre to the retail experience.

"The overhead unit offers those who have purchased the chest freezer, and seen sales grow, the opportunity to easily add more retail space above the chest freezer."

For further information on all freezer deals contact your local Account Manager or sales@naturesmennu.co.uk