Frozzys has truly made their mark at PATS this year, impressing attendees with the UK’s first Himalayan Yogurt Chew and showcasing an innovative new addition to their growing gut friendly pet treats category...

Mountain Paws is unveiling its biggest product collection to date at PATS 2026, with new products joining its growing range of outdoor equipment for dogs...

Animal Encounters, in partnership with Animal Teach, has brought expert-led education directly to the PATS show floor. Visitors will be able to gain practical, trade-relevant knowledge, ask questions and see animals up close, with sessions designed to provide information they can take straight back to their businesses.

Internationally recognised aquascaper, author and educator George Farmer is giving three days of live aquascaping demonstrations designed specifically for pet and aquatic retailers.

A new addition to PATS is the International Pavilion – a dedicated space where companies from around the world will come together to showcase their products and innovations. This unique feature offers international exhibitors a platform to present their offerings collectively, highlighting the diversity and creativity of their home countries.