In This Issue
Group 55 named Best Small Business in the North West
Astar Pets builds on the vibrant online market
Humanisation of pets drives growth in product sales and services
New dog grooming collection from Betty and Butch
TopLife reports significant growth of its pet milks
VetSavers opens new Pet Shop & Vets in Peterborough
flexi introduces new product line-up at Interzoo 2014
Pedigree Wholesale exclusive distributor of Hungry Hector
Sneyd’s Wonderfeeds doubles capacity with new production unit
Dorwest says pets should stay happy in their skin this summer
VARIO System driving footfall for UK pet retailers
The Pet Charity appoints media and campaigns officer
Safety and welfare take priority at forthcoming PIF courses
First resident at Dogs Trust Essex home is a tabby cat
Hollings Ltd unveils new Lamb Treats
Stone's Snack Bars are a winning treat for retailers
Greater transparency needed in animal experiments, says KC
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Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

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Dorwest says pets should stay happy in their skin this summer


With the warmer weather signalling the onset of skin disease despair for many dogs and cats, Dorwest Herbs is stepping in to save summer with its ‘Happy in my Skin’ campaign.

High pollen counts, hot temperatures and increased numbers of problematic parasites can mean months of misery for many pets, sometimes causing incapacitating skin conditions.

With its array of licenced veterinary herbal medicines and range of specialist resources to help connect with consumers when it comes to skin, Dorwest are all geared up to give retailers a great range of hot offers to champion the campaign.

Commencing on May 19, Dorwest’s special ‘Skin Product Pack’ will be available at a huge 40% discount to retailers, containing Garlic & Fenugreek Tablets and Mixed Vegetable Tablets and point of sale materials (skin leaflets and skin poster) as well as their brand new Oatmeal Advance Shampoo to celebrate its launch – and all for only £64.90.*

That represents a retail value of £129.70, promising some serious profit potential! This new super shampoo is made without any artificial additives or controversial surfactants sodium lauryl sulfate (SLS) or sodium laureth sulfate (SLEs) that can produce skin irritation, making it a great choice for everyday skin soothing and coat cleansing.

The Garlic & Fenugreek and Mixed Vegetable Tablets work synergistically to boost each other’s effects when given together, with the proven anti-inflammatory1, anti-histamine2 and antiseptic properties3 of the tablets’ key ingredients making them ideal for tackling symptomatic skin complaints in dogs and cats.

Facebook is also focusing on skin this summer, with Dorwest’s fantastic #happyinmyskinselfie photo competition which is looking to find the pet who epitomises everything about being ‘Happy In My Skin’. Dorwest aren’t after the handsomest hound or cutest cat but if you know a pet that is perfectly content in themselves, submit their ‘selfie’ to the Dorwest Facebook page (www.facebook.com/dorwest). The top shot will win a wonderful dog-friendly weekend break to T’yr Gof courtesy of Under the Thatch and ten runners-up will receive an awesome ‘Happy in My Skin’ goodie bag. The competition kicks off on May 19 and will run until June 13.

Summer should be a carefree time that all pets ought to enjoy without the suffering that skin disease can inflict. Join Dorwest on its mission to help pet owners wave goodbye to their pets’ warm weather woes and say hello to happy summer skin, for every cat and dog.

Visit www.dorwest.co.uk email trade@dorwest.com or phone 01308-897272 for information or advice about all Dorwest products.

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