In This Issue
Purina hits back at claims discrediting leading brand
Aldi launches cut-price pet range in stores today
Vet's Kitchen extends its range in Sainsbury's
Impressive number of new products to be launched at PATS
First-time appearance for Norfolk Industries
Lintbells offers more for less at pet exhibition
Dog owners can log their pet's details - all in one Y-app!
Town & Country unveils ‘It's only natural’ range
Get your own copy of Pet Trade Xtra
Vital expands support available for garden centres
Channa sales ban on hold after an OATA challenge
Pooch & Mutt earns seal of excellence
WildWash wins another award
Enterprise Nation award nomination for fleet-finned Pilchard
Walks and a healthy diet are top priorities for UK pet owners
The best of the previous Pet Trade Xtra
Pet firm refutes claims it puts ‘money before ethics’
Pet company breaks €1 billion sales record
Bring Your Dog To Work Day set for June 22, 2018
Exhibitor stands at PATS Sandown ‘sold out’
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Aldi launches cut-price pet range in stores today


Budget supermarket chain Aldi launched its biggest ever pet range in stores today (Thursday) with products ranging from toys and towels to crates and beds.


The new pet range includes a variety of pet beds and accessories,  and Aldi claims it offers savings of up to 67% compared to Pets At Home.


The company also states that Brits spend an average of £27k on their dogs during its lifetime – but could save up to £4,700 with Aldi.


One of the biggest savings owners can make is on Aldi’s Specialbuy Pet Beds, which will save owners 62%. Other savings that can be made by shopping at Aldi include:

  • A 45% saving on pet crates
  • 63% on carriers
  • 60% on pet food
  • 67% off poo bags (dog owners will get through a massive 13,140 poo bags in their dog’s lifetime!)


Julie Ashfield, from Aldi said: “At Aldi we know how important our furry family members are and we’re committed to providing only the best for pets and their owners.


"This dedicated pet range is available at unbeatable prices and will help UK families to lower the overall costs of owning a pet, yet maintaining a high standard of care and quality of life.”


Some of the products have been discounted as part of Aldi's SpecialBuys, which means the items are sold on a first come, first served basis and "once they're gone, they're gone." The full range was available to pre-order online from 18th February before being launched in stores today.



Here’s a selection of products in the range…



To see the full range visit


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