Specialist animal and bird housing importer Liberta has seen its latest range of parrot cages endorsed by the international charity, the World Parrot Trust. This is the first time the organisation has made such an endorsement.
Paul Lawrence, who founded Liberta eight years ago, said the company's aim for 2015 was to deliver something totally unique for parrot owners from its own-brand range.
"We wanted to not only improve our product, but also offer the trade and end-user something more. Liberta has been working throughout 2014 with many new factories to ensure a higher quality product with many added features, but most importantly no increase in price."
He explained that when Liberta started looking at developing the range, the team wanted to improve the experience for owners as well as enhance the well-being of parrots, so approached the World Parrot Trust for advice and recommendations.
After working closely with the trust over a period of months, a number of changes were incorporated, including:
- Larger, stronger door locks
- Thicker frame and bars
- Higher quality, non-toxic paint finishes (all materials have been tested to guarantee the safety of birds)
- New improved packaging to ensure safe delivery
The following are also now included as standard with each purchase of a Liberta 2nd Edition Parrot Cage:
- Basic tool kit for self assembly
- Booklet with easy-to-follow instructions
- Three free parrot toys, to encourage owners to interact more with their parrots and to promote toy sales instore.
- Six months' free membership to the World Parrot Trust
Added Paul: "This is a great offer, and great for bird owners to learn more and understand about their new and existing pet."
Every Liberta cage also comes with a Certificate of Authenticity to assure customers they are buying a genuine high-quality product. Paul explained that last year, Liberta was alerted that imitations had been spotted in the UK. Issuing such certificates would help counter this by letting customers identify when the cage they were buying was a genuine Liberta product.
For more information call 01379 870148, email sales@libertauk.com or visit www.libertauk.com
