In This Issue
Row over selling puppies in pet shops rages on
£7m factory plan by Natures Menu would create 30 jobs
Pooch & Mutt selected to work with The Times and Not On The High Street founder Sophie Cornish
London Pet Show featured on The Apprentice last night
Beco Pets makes prime-time TV debut on The Apprentice
PATS Telford action can now be seen on video
Dates and venue fixed for AQUA 2017
New Pets at Home store opens in Lancashire
Hancock the superhero cat survives horror fall
Pet owners could see their insurance costs rise
Wheelchair tennis star agrees sponsorship deal with Pets Corner
Pet food brand IAMS issue fireworks advice
Bonfire Night Warning: Garden hedgehogs at risk
New small animal housing range launched by the makers of Rotastak
Radio Systems Corporation strengthens customer relations
Staff dress up as pet shop celebrates 40th birthday
Bethan gets a ‘Cani’ Gold in the Europeans
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London Pet Show featured on The Apprentice last night

As revealed in Pet Trade Xtra last week, The Apprentice screened on BBC1 last night saw candidates tasked with selling pet products to visitors at the London Pet Show.

Picking and then selling their creature comforts to customers turns out to be harder than expected.

To give you a flavour of what happened on week four of this series, here are some quotes from last night's programme:

Brett offers his support to the rabbit community: “We need to be upbeat on what the rabbit sector has to offer.”

Vana questions the hi-vis chicken jackets: “Is it actually about protecting the chicken when they are on the roads?”

April talks about the interesting names she has given her dogs: “My first dog was a Dachshund and her name was Anastasia Edwina Jackson and I now have a Yorkie called Diva.”

Mergim tries to charm the customers with his animal balloons: “Do you want to say hello to my giraffe?”

Claude’s thoughts on Ruth’s sales technique: “There’s a thing called golden silence in sales, where you make your pitch and then you’re quiet while the other people deliberate … she doesn’t stop talking … she confuses the customers. She’s not closing the sale. What she needs to do is to shut up a little bit more and sell that product.”
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