Flexi is hoping that its new lead called VARIO will win many fans when it's launched at PATS Harrogate. It will be available from autumn 2013 as both tape and cord models in different sizes and colors.

User-friendly features for safe and flexible use are highlights of this new product range:

• New patented short-stroke braking system
• Patented customized handle adjustment settings
• Patented fast coupling system to easily attach interchangeable
  bite belts
• Matching exchangeable accessories
• Elegant design

Well-designed accessories complete the VARIO product range – an LED lighting system with front and rear light, a multi box for snacks or poop bags, interchangeable bite belts, e.g. an LED flashing light belt, a nylon coupler for two dogs and a shock absorber belt to avoid jolting of the dog, all turn the new VARIO into a real multi-talented product. 

For the market launch flexi will support retailers with high-profile presentations at the point of sale. “With this campaign, we are intentionally pursuing our company goal of strengthening the flexi brand internationally, further enhancing our quality and market leadership, and impressing retailers and consumers every day with our ongoing innovations,” says founder and CEO Manfred Bogdahn.