3P Enterprise has appointed Paul McLaughlin as sales agent covering the North-West area.

Paul has previous experience in the pet industry and will assist in making the company’s products available to the independent pet trade.

3P is the distributor of the Petmate, Maelson, Fat Cat and Wetnoz brands and is looking to increase the presence of these brands on the high street and sees sales agents as a key part of this strategy.

“The Petmate parent company, Doskocil, has grown quickly through acquisitions of brands such as Wetnoz, Fat Cat and Booda which has made our product offering much more appealing to the independent store,” said Grant Rogers of 3P.

“We are now actively seeking sales agents to realise this strategy."