In This Issue
Lifetime accolade for pet product pioneer
Revealed: the secrets of success of the UK's Pet Retailer of the Year
Pet industry excellence recognised at PetQuip Awards
A company whose eco credentials are loved by the world
Pedigree Wholesale pick up yet another major honour
Pet Rebellion set the standard for export sales
Forthglade receives £6m investment in its natural pet food brand
Pooch & Mutt picks up worldwide packaging design award
Record-breaking number of 2,036 visitors attend PATS
Bucktons ready to soar following ‘big reveal’
Successful UK launch of KrillBar by TV Vet School star
Picture round-up from the pet extravanganza
PitPat launches must-have fitness product for dogs
Successful launch of Stay Over Rover
Cat Igloo is a trend setting pet bed
Freeze-dried treats are a hit for Fish4Dogs
Exciting launch from Woof & Brew
Leucillin pet care display stands out from the crowd
Orlando Fun Cage means serious business
K9 spray cuts down drying time
AmPet create huge interest with K-9 Pet Ball
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PitPat launches must-have fitness product for dogs

Pet company PitPat set tails wagging at PATS Telford with the launch of its new product PitPat, the activity monitor for dogs. It was so impressive it was crowned Best Dog Accessory Product.

Designed and manufactured in the UK, PitPat is a wearable device that easily attaches to any dog's collar and allows owners to see what activity their dog has been up to via their phone. Aiming to help tackle the growing pet obesity epidemic in the UK, the product also provides an excellent opportunity for pet retailers to tap into the high demand for wearable technology.

Small, lightweight and waterproof, PitPat continuously measures how active a dog is throughout the day and syncs with a free iOS or Android app. The app, then provides a breakdown of how much walking, running, playing and resting they've been doing and compares this to an exercise goal tailored to a dog's breed, age and weight.

Over time, owners can track progress to help keep their dog healthy and happy. The product allows owners to review how active their dog has been and offers added peace of mind for when they’re not around. Whether that’s checking up on how much exercise their dog got while they were in kennels, or how many minutes they walked with the dog walker that day.

PitPat CEO Andy Nowell comments: “Wearable technology is a huge trend that’s beginning to transfer into the pet market and we’re extremely excited to launch PitPat at PATS Telford. For retailers this is a great opportunity to tap into the growing consumer demand for pet-tech products.”

“With over half of dogs overweight in the UK, we want to give owners a fun and engaging way to keep their dog active. We also designed the product to deliver a host of unique selling points such as its one year battery life, as well as a highly competitive retail price of £39.99.”

For details about orders contact the PitPat team or Pedigree Wholesale, and to learn more about the product visit

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