The ‘Tail We Can Wag’ range of dog collars and leads, sold in the UK through AmPet Products, has been given the seal of approval by fashion and society magazine, Tatler.

In its next issue, which goes on sale on December 4, Tatler poses the question: What is the fashion conscious dog wearing this season?

“In London, Monte Carlo, New York, Beverley Hills and Milan the choice has to be the Tail We Can Wag collar and matching lead,” reveals the magazine.

“These stunning hand-made collars and leads are woven in Guatemala and lovingly sewn in the USA with brass fittings that won’t rust.”

This ringing endorsement has been welcomed by AmPet’s sales and marketing director Alex Wilson. “For a renowned lifestyle magazine like Tatler to come out with such glowing comments is praise indeed,” said Alex.

“We believe totally in the Tail We Can Wag range but it’s always good to get positive feedback.”

The colourful collars and leads are inspired by nature and a passion for the great outdoors. The story behind the innovative products began in 1988 when dog lover Wendel Wirth turned her favourite belt, made from a colourful, hand-woven Guatemalan sash, into a collar for her rescue dog Aiko. Based on comments from people she met in the street, like “you should make some for sale” Wendel decided to embark upon a venture to create the Tail We Can Wag brand.

As well as been described as “fun fashion accessories for pets and the people who love them”, the products also help to support a small community in the highlands of Guatemala, where the hand-woven material used in their manufacture is produced.

To view the collection, visit www.ampetproducts.com and for more information call Alex Wilson on 0330 088 1673.