In This Issue
Dog food containing caviar and lobster costs £200 a bag
Pets at Home's new initiative to improve shopping experience
Pedigree Wholesale’s Pet & Aquatic Trade Show attracts record number of new customers
WhitePython launch new Ultra Slim Ceramic Heaters & Guards
Comedian Kevin Bridges confirmed for Hagen Exhibition
Natural Instinct raise awareness of dog behaviour issues
3P Enterprise Ltd targets high-street retailers with new range of dog toys
Helping businesses to thrive in a competitive environment
The Company of Animals is flying high with six new products
Ancol generates international interest in its products
Butch & Bess use divine scents to bring Europe together
London Pet Show declared a resounding success
Ancol’s Small Bite range is a big hit with customers
New Saki-Hikari Turtle Sticks available exclusively from Pedigree Wholesale
Discover Dogs moves to Excel from 2015
Fish4Dogs appoint director of E-commerce to reinforce its online offering
Working together could give small businesses a £900 million boost
Dog Rocks announce tear stain trial
RSPB's link with Mr Fothergill's is homing in on success
Rabbit welfare working group relaunched
Pet Trade Xtra New Products Guide
BETA introduces breed specific nutrition
 
The UK’s Number 1* normal nutrition specialist brand is proud to announce the launch of the new BETA Breed Specific Range.
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Pets at Home's new initiative to improve shopping experience
 

Pets at Home has launched a new digital customer engagement platform provided by Eagle Eye, which will be available across all of its UK outlets and online. 

The company is using Eagle Eye’s core services to enable multichannel customer engagement and to enhance its current loyalty scheme so it can offer customers an integrated online and in store solution.

This includes digitising redemption offerings within Pets at Home successful VIP (Very Important Pets) programme, as well as implementing a deliver-to-store service which allows Pets at Home customers to opt to collect a product in store when shopping online. 

Pets at Home launched its VIP programme in November 2012, working with GI Insight to run successful segmentation marketing campaigns. 

By using Eagle Eye AIR, the retailer can enhance its current loyalty programme by enabling specific groups and tiers of targeting to be created, allowing for offers to be tested, tracked and changed accordingly. 

It lets Pets at Home identify which offers are most successful what redemption rates are. 

By replacing the original paper coupons and plastic gift cards, Pets at Home will also reduce operational costs and eliminate fraud, whilst collecting customer data allowing them to target their shoppers with personalised offers, so increasing loyalty and footfall. 

Eagle Eye is a UK leader in digital consumer engagement. Its multi-patented transaction software platform supports real-time multi-channel digital offers, payments and rewards. Eagle Eye is fully integrated into the existing Point of Sale systems provided by BT Expedite.

The Eagle Eye AIR platform also tracks online orders which are delivered to store for collection. When a customer’s order is received in store, staff can scan the parcel’s delivery token which automatically generates an SMS to the customer notifying them that their delivery is ready for pick up. 

Once in store the customer presents the SMS barcode at the point of sale and collects their delivery.

Gavin Hawthorn, head of VIP at Pets at Home, says: “The launch of our new digital platform from Eagle Eye will allow us to provide our customers with an improved shopping experience connecting our online and in-store offerings. This will mean that we can track shopper behaviour and ensure that our customers are getting the best possible service as well as offers that are truly relevant to them and their pets.” 

Eagle Eye clients include Aurora Fashion, Gondola Group, JD Fashion, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Orange Wednesdays, Tragus, Tesco and Thomas Pink.

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