In This Issue
Growing foreign interest in 'Buying British'
Lily's Kitchen looks to recruit international team
Overseas distributors in a frenzy over Fisherman's Daughter
European interest in trade show newcomer
Picture exclusive: The biggest dog collar in the world
Next week: A special look at new products exhibited by UK companies at Zoomark
GA Pet Food Partners acquires distribution warehouse
We'll rebuild after devastating fire, say pet shop owners
Ancol invests in UK’s leather industry
Raccoons test new SureFlap Pet Door
Crickets bowled over by seed compost
Danny the reading dog is a big hit with Burns
Pet specialist on GIMA Awards judging panel
London Pet Show attracts more than 20,000 visitors
Eden Project allows dog access for the first time
75% meat and in small kibble size
New DNA testing scheme for beagles
Grooming school wins national accolade
Breed health survey for English Springers
Dangerous Dogs Act should be renamed Dangerous Owners of Dogs Act, says solicitor
Vets echo MPs' call for dog control notices
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Danny the reading dog is a big hit with Burns



Burns Pet Nutrition is sponsoring a project that has helped countless children across the UK and America to learn to read with the help of a four-legged canine friend.

Danny is a rescue greyhound who was found wandering the streets of Cork in Ireland. He was adopted by Tony Nevett who specialises in animal assisted therapy.

Tony immediately noticed qualities in Danny that would be suitable for a programme that had been designed to help young children learn to read with the help of a canine companion.

Danny is the second of Tony’s dogs to participate in the READ programme which was developed in America by Intermountain Therapy Animals but has now been adopted by many countries throughout the world.

By reading to a dog as opposed to a parent or teacher, a child starts to build up their confidence which ultimately improves their reading and communication skills. As well as visiting schools around the UK and across America, Danny appears in his own set of children’s books which tell of his adventures including his trip to America in 'Danny strikes out in America'.

The book was taken on by the Cedar Rapids Kernels Baseball Team as part of their summer reading programme providing assistance to schools and libraries in Iowa.

Danny has since gone on to be something of a celebrity and is supported by a number of well known faces from the world of pop music, stage and screen and has even visited the Prime Minster at 10 Downing Street. He is the only dog to be given a mention in an Ofsted Report.

Burns Pet Nutrition provides Danny’s food and helps with his travelling expenses. Danny is a big fan of Burn’s Original Recipe Range which is washed down with the occasional pint of Guinness (although this is not recommended as part of a balanced diet!)

“We are absolutely delighted to be sponsoring Danny," said Steve Chilvers, Burns marketing director.

"It is such a marvellous project and helps to promote dogs in such a good light. We are hoping to help Tony and Danny to translate their books into the Welsh language as well so that schools that teach in the Welsh medium will also have the opportunity to benefit from this scheme.”

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